Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

Grant 52

Grant Google Nonprofit Skills 52

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates. To improve your retention rate over time, you first have to track it!

Retention 74

Retention Donor Online Rate 74

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. What are your bounce rates, time spent on site, etc? Social Networking Trends Web 2.0' Your email appeals?

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 336

Fundraising Mail Law Donation 336

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Implement donor retention strategies: Uncover insights on retention rates to strengthen donor loyalty and reduce donor attrition. Sounds ideal, right?

Report 62

Report Effective Fundraising Template 62

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes.

Tools 87

Tools Donor Fundraising Survey 87

Bloomerang

NOVEMBER 10, 2023

You can also take the DIY approach and analyze Zillow, real estate records, Google searches, and other public records to get an idea of your donors’ wealth capacity. Look at each supporter’s giving history and identify trends. You should also see specific trends in these numbers over time.

Gift 100

Gift Raise Guide Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 54

Analytics Google Metrics Rate 54

Connection Cafe

JULY 11, 2013

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Google’s mobile algorithm factors your location into mobile search results. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? Connect with Mike on Google+.

Mobile 42

Mobile Trend Analytics Search 42

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. EOY was up, up, up!

Fundraising 98

Fundraising Gift Rate email 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics: Don''t obsess over every piece of data. Looks for overall trends.

Track 65

Track Twitter Analytics Metrics 65

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Study email subject lines and opening sentences that motivate instant open rates. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 82

Org Raise Tools Help 82

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . Did you know Google is now separating search results between mobile and desktop?

Donor 141

Donor Strategy Retention Relationship 141

Qgiv

JUNE 10, 2022

Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Google dominates in search engine ads. Like with SEM, Google dominates in the world of display ads. Types of Online Fundraising Events. With over 3.5

Digital 52

Digital Marketing Online Fundraising 52

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Backlinks, according to Google , are one of the top 3 search ranking factors. Click Through Rate (CTR). Email Opt-In Rate.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? " The Google AdWords software will suggest keywords. Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

AUGUST 18, 2023

Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. Discover the latest trends and insights in corporate giving that can revolutionize your nonprofit’s fundraising efforts. Carefully evaluate these elements in your matching gift software buying.

Gift 52

Gift NPO Software Nonprofit 52

Care2

AUGUST 22, 2013

Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

Online 71

Online Tips Calendar Test 71

Connection Cafe

MAY 29, 2014

The growth could be attributed to event donors, targeted acquisition campaigns, and/ or email appends, which are all good, but when an email file size is viewed as a standalone metric you’re not getting the full picture of the housefile health as each source has unique characteristics. But there’s a rub. Simply, it’s quality over quantity.

email 40

email Files Broadcast Metrics 40

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? From there, utilizing free tools such as Google Keyword Planner and Google Search Console is crucial.

International 90

International Strategy Search Structure 90

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

People can find you via Google. Google) of Facebook. Open rates and click-throughs are holding steady. By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook. Here are a few reasons why: You get a friendly URL like [link] .

Facebook 97

Facebook Stats Los Angeles Tips 97

NTEN

MAY 12, 2011

By using the simple metaphor of t-shirt size to represent a US State's obesity rate, and making them “grow” over a two decade period - we can quickly see how America's waistline has ballooned in since 1987. He also advises senior executives about technology, trends, investment planning, and execution. What are you waiting for?

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership. The graph above is an example.).

Culture 115

Culture Data Measure Social Media 115

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. 416% Engagement Rate . See what I mean about engagement rate being more significant than followers?! Actively using Google Analytics.

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. Do you need share of voice metrics requiring vast amounts of competitive data from across the web? In which formats?

Social Media 100

Social Media Channel Data Media 100

Allegiance Group

FEBRUARY 2, 2024

For example, when most people hear about a new business, restaurant, or nonprofit, their first instinct is to Google the organization. Having a polished website and appearing in the top results on Google makes your nonprofit appear more trustworthy. Cultivating your digital presence can also enhance credibility. Report final results.

Digital 52

Digital Marketing Channel Nonprofit 52

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The best measure a lot (but not too much).

Social Media 34

Social Media Trend Advocacy Online 34

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51