What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
Apple recently released a new operating system update, iOS 17, for iPhones in mid-September. Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine.
Let's personalize your content