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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Apple recently released a new operating system update, iOS 17, for iPhones in mid-September. Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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What is a Donor Management System?

Saleforce Nonprofit

With new employees starting, exciting projects kicking off, and donations coming in like wildfire, it’s becoming harder and harder to keep track of everything. If this sounds like you, maybe it’s time you implement a donor management system, or DMS. I know what you’re thinking – what is a donor management system?

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. Emily Lefferts is a copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Even something as straightforward as “GIVE NOW” works well!

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). I bet you’ll want to track it.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

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