Nonprofits Source

JUNE 5, 2023

Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future. Social media platforms (like Facebook) facilitate connection, allowing your nonprofit to spin an extensive web of support all across the globe.

Facebook 59

Facebook Build Community Strategy 59

Nonprofit Tech for Good

SEPTEMBER 21, 2016

Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. Overall, the page took 100 months to reach 100,000 likes, thus it has an average growth rate of 1,000 new likes a month. Not really, except that it confirms that recent algorithm changes have had a significant impact on both engagement and growth rates.

Facebook 100

Facebook Pakistan Technology United States 100

Nonprofit Tech for Good

OCTOBER 9, 2016

Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. 3,990 ÷ # of Facebook Fans Your Page Has (100,178). =.0398

Facebook 100

Facebook Organization NGO Method 100

Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Use Analytics Tools : Leverage free analytics tools provided by social media platforms like Google Analytics or Facebook and Instagram Insights. In influencer campaigns, measure reach and impressions.

Social Media 327

Social Media Media Social Influence 327

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Donor Track Facebook Campaign 284

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate. Tags: Facebook. If so, try posting less.

Facebook 244

Facebook Feeds Content Rate 244

NetWits

NOVEMBER 16, 2010

According to All Facebook Jeff Widman of BrandGlue did some A/B testing. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. As soon as you get to the Ford Focus Facebook landing page you’ll see something similar to the above. What should I put on my custom Facebook landing tab?

Facebook 211

Facebook Profit Social Media Info 211

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. Nonprofits can also connect with and serve donors/customers on WhatsApp as easily as on Facebook Messenger, by using tools to automate, sort, and quickly respond to messages.

Storytelling 295

Storytelling Digital Channel Profile 295

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. If you’ve been watching Facebook or Instagram recently, everyone is going LIVE. . Your average audience retention rate and engagement is substantially higher. 82% prefer live video over traditional social posts. . So, how do we monetize this?

Raise 325

Raise Fund Phase Audience 325

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

Facebook 122

Facebook Donation Grant Nonprofit 122

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. A few interesting facts.

Facebook 144

Facebook Websites Plugin Social Media 144

Nonprofit Tech for Good

NOVEMBER 8, 2018

3) Of those donors inspired by social media, 56% say that Facebook inspires them the most. 18% of donors worldwide have donated to a charitable organization directly through Facebook. Of those, 88% say they are likely to give again through Facebook. 30% said Facebook Messenger and 5% said Snapchat.

South America 251

South America Global Trend North America 251

Wild Apricot

AUGUST 9, 2010

Facebook is rolling out a new feature called Facebook Questions – similar to what’s offered by LinkedIn, Yahoo Questions, and other Q&A sites. Ask questions, answer them, and rate (or be rated) for best answers. What does this mean for nonprofits? read more ).

Facebook 114

Facebook Question Yahoo Help 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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Facebook Los Angeles San Francisco Demographics 130

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Revenue from Facebook fundraisers alone grew by 14% last year.

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Strategy Fundraising Social Media Nonprofit 265

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. It helps you harnesses the power of Facebook –. A few interesting facts. 3 Starter Tips.

Facebook 134

Facebook Websites Plugin Social Media 134

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr.

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Phase Adopt Tips Social Media 278

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. The default welcome page for your Facebook Page is your wall.

Measure 102

Measure Facebook Practice San Francisco 102

Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? High action rates. In practice, email appeals have among the highest action rates of any digital channel. Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!).

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Facebook email Nonprofit Social Media 44

TechImpact

AUGUST 30, 2013

36% of people surveyed “unliked” a nonprofit on Facebook because it only posted about donating. 67% of people surveyed “like” a nonprofit on Facebook because they want to show their friends that they support a cause. response rate. 07% response rate. Nonprofits saw a 264% growth in Twitter followers in 2012.

Stats 267

Stats Social Media Technology Media 267

sgEngage

MARCH 18, 2022

Because of this, Komen’s Facebook fundraising revenue was down 40% at the outset of COVID-19. . Step 1: Create a Facebook challenge. . Step 2: Engage supporters in Facebook groups. . Step 1: Create a Facebook challenge. . Komen did this with a set of Facebook challenges. We’ll cover the following points: .

Audience 85

Audience Facebook Challenge Group 85

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect.

Community 116

Community Platform Benefit Online 116

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. What’s more, is that according to the graph below, email acquisition rates have effectively quadrupled in recent years.

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Stats Content Marketing Change 226

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

Facebook 101

Facebook Marketing Poll YouTube 101

M+R

APRIL 27, 2023

We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! While platforms like Facebook, Instagram, and Twitter dominated nonprofit social media engagement, 30% of participants reported being active on TikTok. Email generated 14% of all online revenue.

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Benchmark Studies Social Media Chart 99

Care2

SEPTEMBER 21, 2013

When Facebook launched hashtags many people questioned how useful this feature was going to be. Facebook assumed by rolling out hashtags, that organizational and brand pages using hashtags would receive increased exposure from other brands and organizations who were using the same hashtags. Facebook is more personal.

Studies 78

Studies Facebook News Trend 78

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. So, what do you think?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Help the organization get authorized for receiving donations on Facebook. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

Fundraising 343

Fundraising Mail Law Donation 343

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. Attentive (for mobile SMS sign-up).

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Websites Work Test Nonprofit 308

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Giving money is not a very social activity on Facebook.

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Facebook Donation Disaster Social Network 78

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Care2

APRIL 24, 2014

The information from the study includes: 260 billion Facebook ad impressions. 226 billion Facebook post impressions. Facebook ad click through rates are up 160% year-over-year and are up 20% quarter-over-quarter. Facebook ad impressions are up 40% year-over-year. 17 billion referred visits from social sites.

Facebook 70

Facebook Adobe Social Network Aggregator 70

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76