Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. The latter is especially important for virtual events. Take the above example from charity:water for World Water Day.

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Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2011

For example, turning to your professional online networks can help save you time because you don’t need to know everything about a topic area. Identify Specific Network Weaving Techniques To Integrate. You need to let them know why you are making the introduction and these can be done both online and offline.

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Integration Network Work Linkedin 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I used David Hood as an example. Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. The presentation takes the audience through my Principles for Effective Social Media with examples from the audience and others. Examples: Wildlife Direct and Brooklyn Museum.

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Social Media Media Social San Jose 115

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Similarly, the focus on rape as a weapon of war, Autesserre argues, has caused some armed groups to engage in mass rape as a technique to gain attention and a seat at the negotiating table. For example, it does not make the timeline/dates very clear – it mixes recent and older footage without date stamps.

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Network Children Offline Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

On New Year’s Day, I heard a story on NPR about some research on instructional techniques used by many college professors – the lecture and how it is less effective in an age information abundance. This is important for both online and offline instructional delivery. Techniques. Content Delivery Is Not Learning.

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Experiment Learning Create Exercise 116

Care2

AUGUST 26, 2011

Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations , a new handbook from Convio, will help your organization see the big picture and create effective strategies for long-term success.

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Tips Online Fundraising Poll 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Over the years, as I have watched Facebook roll out features and changes, it seems takes a predictable pattern: the big announcement, hype, backlash, more tweaks to the platform, experiments by users/organizations, and learning what works.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. For example, note their call to action right on the YouTube video. I've used a couple of techniques to accomplish this and they worked. Ant Trails As Learning Opportunities.

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Social Media Game Media Social 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Then work backwards to identify what motivates your audience to get to the next run on the ladder.

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2016

For example, just a few weeks ago I decided to kick a bad habit to curb: sleeping with my mobile phone which was disrupting my sleep. So, I am very focused on discovering examples of Happy, Healthy Nonprofits and their secrets for success. How about you? I did it! I’m now am feeling refreshed and recharged for a new year.

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Iowa Facilitation Teach San Antonio 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. For example, he has meticulously organized his Twitter lists by issues and types. (If you’ve been a Twitter slob, you can quickly and easily organize your followers into lists using TweetBeat , ManageFlitter , or Forumulists.).

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Social Media Training Train Network 97

Connection Cafe

SEPTEMBER 23, 2010

Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan.

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Social Media Tips Media Social 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Chapter 6 of Measuring the Networked Nonprofit focusing on examples of how you measure engagement which begins with formulating your engagement model.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

It also will change the types of skill sets that nonprofits will need now and into the future, for example “Data Analysts.” That changes the conversation for nonprofits. She touched on some of the implications for staffing and governance.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2007

The technique is to illustrate the issue through the experience of an individual. " I used the technique two years ago for a presentation at the first netsquared conference called " I Tag the Hand that Feeds Me " or what I should retitle "Meet Sally. re doing offline. The PBS group is a good example.

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Social Network Network Digg Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. For example, John Cass, in his post " Measuring Engagement in Social Media." Others have a different take.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Take for example their coverage on food that is devoured by a devoted flock of foodies. For example, they launched a series of Twitter Chats called “ Bikenomics: Make Cities More Bike Friendly ” using the hashtag #bikenomics.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2010

As a trainer or doing shoulder-to-shoulder coaching, I'd hear people complain about information overload, anxiety, etc and started to incorporate techniques for reducing it. . For example, she does "haiku email day" where she answers each email in a haiku in the hopes that people won't send long winded reply emails. .

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Blackberry Attention Mind Google 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2009

Casey Foundation's " Making Connections " initiative Part of the Making Connections core approach uses (offline) social networks. I want to take a deeper dive into the techniques for real-time monitoring and see if there are methods for rapid learning opportunities. This video is from a local site in Louisville , part of the Annie E.

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Network Impact Louisville Social 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2005

Steve and others, just when I thought there was a lull in our conversation about blog communities and blog cross conversations, I noticed this thread on the Digital Divide List (btw, the digital divide network is another example of a community blog). It covers human, organizational, and technical points.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. What are they good for?

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Comment Artist Social Media Hype 97

Connection Cafe

APRIL 29, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. In the example below, you can see visits by week for the past year, compared to the same time period in the prior year. This is especially true if you want people to go to a physical location (a blood drive, for example).

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Analytics Google Metrics Rate 54

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

Some examples: A follower on Twitter or someone you're following. For example, a one-way connection on Twitter is someone who follows you, but you don't follow back. For example, on Twitter, a strong tie could be two nodes or people that engage consistently in two-way conversation. A connection between people is called link.

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Analysis Social Network America Network 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I incorporated examples from people in the room and then asked them talk about it. As the facilitator, you have design questions so they illicit stories. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change? Thinking Strategically About Social Media.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

And, if you want to see some excellent nonprofit examples of video, be sure to check out the entries in the NTC Video Contest. Online/Offline and Open/Closed Content A story in CIO talks about how the Internet has boosted employee productivity and points to Pew Research that shows that the boundary that existed in people???

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Summary Wiki Flickr NTC 50

Connection Cafe

OCTOBER 25, 2013

This year the foundation took their six-week fundraising campaign online using peer-to-peer fundraising to supplement their offline campaign activities. For example, while the foundation’s board was excited about the campaign efforts, they don’t meet during the summer, so getting them involved proved to be difficult. “I

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Foundation Virtual Tips Fundraising 40

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. For example, if you’re seeking to boost online fundraising revenue, you might study data on past online campaigns and set a target of raising 10% more with your upcoming campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration. The Power of Social Learning: Online and Offline . A week before our session, I posted a request to my broader Twitter network for arts and social media examples and asked people to add them to the wiki.

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Social Media Reflection Learning Social 94

Achieve

JANUARY 31, 2022

While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. . millennials. Online contests or challenges.

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Digital Communication Tips Virtual 105

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

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Offline Integration Online Mail 30

Achieve

JANUARY 31, 2022

While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like millennials. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. Lastly, it’s never too late to try something new.

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Digital Communication Tips Virtual 52

CauseVox

JUNE 1, 2021

Here’s a couple examples pulled from recent CauseVox campaigns. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. One of the most common gamification techniques is the progress bar. Another fun and effective gamification technique appeals to our competitive nature.

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Websites Fundraising Site Create 52

Connection Cafe

DECEMBER 18, 2008

I will say that there are regulations that relate well to offline consumer relationships that don’t apply well online. If you review the links and examples, you'll find some general answers to that question. For example “Starbucks sucks” will show a lot of issues around free trade and other image problems.

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Social Media Social Media Blogger 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2012

I covered the basics of content curation, how it differs from social sharing, the art and practice of curation, a frameworks to get started, examples of nonprofits using curation, the tools, and some techniques for minimizing information overload and managing attention. Back in the 1990s, the overload was coming from email.

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Content Reflection NTEN Benefit 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2014

In the next 24 hours, over 7,000 nonprofits will share the work of their organizations, attract new donors, raise money for their programs, and have a lot of fun doing it. This guest post highlights some of the techniques Knight Foundation grantees are using to attract attention. for example, the Fun 101.7

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