Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Momsrising goes beyond the “like” and uses deep engagement to inspire results – actions that take place offline as well as online. And, that is how they measure success. This advice still holds true.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. (Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

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Connection Cafe

SEPTEMBER 23, 2010

Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Their job is to create, edit, repurpose, identify content across all our channels. We now have a department called the New Media Content team.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Take for example their coverage on food that is devoured by a devoted flock of foodies. We view our social media channels as a fun on ramp to our ladder of engagement. If they aren’t successful, the consequences are dire.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I incorporated examples from people in the room and then asked them talk about it. As the facilitator, you have design questions so they illicit stories. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2005

Steve and others, just when I thought there was a lull in our conversation about blog communities and blog cross conversations, I noticed this thread on the Digital Divide List (btw, the digital divide network is another example of a community blog). It covers human, organizational, and technical points.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. My nonprofit has found a free agent, now what? What are they good for?

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. For example, if you’re seeking to boost online fundraising revenue, you might study data on past online campaigns and set a target of raising 10% more with your upcoming campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change? Twitter Demographics.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration. The Power of Social Learning: Online and Offline . That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another.

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Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. millennials.

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Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

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Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

My goal was to find examples of some if the concepts I was going to share from the group itself. This helps spark peer conversations and indeed a quick check of the chat transcript shows it to be case. I had hoped to find a good example of a museum or an arts organization with a custom landing tab.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. Here’s an example of 25 SMART social media objectives from arts organizations. It has been applied to specific social media channels – for example Twitter Ladder or Facebook Ladder or to describes different levels of engagement across channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. by Beth Kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. Benchmark Studies and Examples. Twitter is now a primary news channel for a number of international organizations. UN Refugee Agency (@Refugees) January 13, 2014.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

It covered many examples of how people were using Facebook for online activism as well as how nonprofits were using it for fundraising. You can do a lot with the look and feel of your Fan page - see the example of my landing page (or look at the welcome tab if you've already joined). She also included some practical advice.

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Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Consider these strategies: Identify the most effective channels for your audience. Write personal invite emails to big bidders at your past auctions, for example. Leverage social media promotion. Recruit ambassadors to spread the word.

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Care2

SEPTEMBER 13, 2011

Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. How much better?

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Bloomerang

APRIL 30, 2021

If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. Which channels should I use? And then 51% says which channel should I use, and then some other. Okay, let’s see.

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Care2

JUNE 1, 2009

The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. These channels will develop and co-exist.

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Bloomerang

JULY 17, 2021

And if you have not heard, I have a podcast, “Let’s Take This Offline,” and you can go ahead and binge listen while you do your running, or your walking, or you’re sitting lakeside this summer, kind of decompressing from a really hellish year. So I like to employ a lazy Susan management technique.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. A great example of how well this multi-channel approach works is the Humane Society’s Spay Day.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2007

Traditional offline/online fundraising techniques still, of course, work. Here's an example from Doctors Without Borders. Example Wikieducator ). I particularly like the advice about how to use the comments for refining your point, a sort of thinking outloud and "Correct English be-damned" point.

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