Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. For example, Hurricane Katrina, in August of 2005, presented as a once-in-a-generation disaster. That is no longer the case. They also demonstrate how much progress is left to be made.

Disaster 98

Disaster Action Change Hurricane 98

Pamela Grow

MARCH 10, 2021

This example tells me nothing. Consider testing an email welcome series. Keep it uncluttered and simple and spend some time testing your e-news in every conceivable way it might be viewed. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score.

Newsletter 88

Newsletter email Nonprofit Headline 88

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I happened to stumble upon this funny tweet from Billboard that asks its Twitter followers to tweet with the hashtag #ReplaceGirlWithSquirrelInASong and gave the example “I kissed a squirrel and I liked it.” Craft good headlines. Write at least 25 headlines —simply because your first one will likely suck.

Social Media 101

Social Media Headline Media Social 101

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. For example, if your keyword is “cancer walk 5k,” a search term someone used for the ad to serve could be, “upcoming charity cancer walk near me.”

Adwords 52

Adwords Campaign Search Headline 52

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

Classy

JUNE 16, 2021

Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Storytelling Examples.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

People 52

People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

Headline 52

Headline Mentoring Authoring Problem 52

Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

People 52

People Create Organization Headline 52

Nonprofits Source

APRIL 19, 2017

For example, individuals who have donated to a nonprofit in the last 12 months. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” These identifiers then match your information to donor Facebook profiles. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

The Fundraising Authority

MAY 8, 2021

For example, it helps nonprofits understand how ads work. For example, in an ad, it may be worth it to create an Ad Group that targets people by their interests and what charities they've donated to so that we can find more people interested in our cause who might contribute. How Does the Program Work? all networks).

Grant 152

Grant Google Search Application 152

M+R

JUNE 22, 2021

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. M+R has been testing approaches on how to build a pipeline into a program, cultivate potential donors, and automate the process. But turning your attention to mid-level donors can have some truly eye-popping results.

Benchmark 52

Benchmark Studies Digital Analysis 52

Allegiance Group

MAY 16, 2023

Here are some examples: Cost Constraints: A complete website overhaul can easily cost tens of thousands of dollars, which might not be within your nonprofit’s budget. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. Website redesigns aren’t always fiscally feasible.

Websites 52

Websites Alternative Nonprofit Conversation 52

Get Fully Funded

MARCH 14, 2022

For example, BigCreekRescueGA.org or CollegeBoundVA.org. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. They affect how you feel.

Profit 124

Profit Websites Build Work 124

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. 2) A/B Testing Not sure what subject line to go with? Test both! Which email copy is best?

Marketing 193

Marketing Fundraising Test Nonprofit 193

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Connection Cafe

NOVEMBER 17, 2017

For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. If you’re a classic right-brainer, this headline could send you into a cold sweat. Four Terms. Two Equations.

email 32

email Rate Test Spam 32

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Connection Cafe

JUNE 19, 2018

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. Optimize your moment by testing and be flexible enough to change course while in a campaign . for example: Thank a park ranger! Create your fundraising moment. .

Fundraising 22

Fundraising Advocacy Headline Survey 22

Nonprofits Source

NOVEMBER 3, 2017

For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. For example, under the H2 tag on page SEO factors , Google knows the text proceeding the H2 tag is related to the topic of on page SEO. Use heading tags to help Google understand the structure and text on your page.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. A few examples: Kristin Rowe-Finkbeiner , Momsrising.

Facebook 112

Facebook Change Profile Impact 112

Pamela Grow

DECEMBER 14, 2023

The first example gets the message across, but it’s somewhat dry and dull, and the donation request feels like a gentle suggestion. On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. What key ingredient is missing in the first example? Conduct A/B testing.

Tips 59

Tips Storytelling Images Camera 59

NonProfit Hub

FEBRUARY 11, 2016

Duct Tape Marketing has perhaps my favorite headline to describe what we’re talking about in an article titled, “ What the Heck is Integrated Marketing Anyway? ” If that’s the case, find a test group to talk about your plans and to bounce ideas off of. At one point, I’m sure that’s the exact thought we’ve all had.

Marketing 28

Marketing Integration Headline Mail 28

Nonprofits Source

JULY 9, 2018

For example, are you trying to raise money at a specific fundraising event or gala? Hopefully, the provider you are considering offers a free demo, allowing you to test out functionality and usability of the service – if so, we recommend that you take advantage of this to get a feel for the system. Customer Service.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." Implicit Associations test. This test , which many of us have experienced in some form (perhaps at a science center), asks participants to sort words and pictures as quickly as possible.

Measure 47

Measure Arts People Museum 47

Connection Cafe

JUNE 9, 2011

Another example is her successful efforts to repeal the Don’t Ask, Don’t Tell where she galvanized her fan base to take part in an advocacy campaign. Will today’s sweetheart stand the test of time? Are you, and your cause, prepared to handle the headlines when your celebrity takes a fall? Fleeting flame.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Museum 2.0

FEBRUARY 18, 2015

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " In a world of iteration, prototyping, and A/B testing , do we need a new ethical litmus test for social experimentation? We''re trying to personalize.

Museum 20

Museum Experiment People Data 20

Care2

JANUARY 14, 2009

Headlines should be short. For example: “5 Things You Can Do To Break Your Bottled Water Habit.&# [Did you notice the title of this blog post, by the way? Many e-newsletters are too long and not well organized. Incorporate a “Read More&# link after a brief blurb on the topic you are highlighting, to help decrease clutter.

Newsletter 51

Newsletter Tips gMail Headline 51

NTEN

JULY 28, 2010

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

Method 52

Method Audience Design Question 52

Nonprofit Tech for Good

JANUARY 10, 2022

For the United States as one example, the organization must have filed with the IRS as a 501(c)(3) nonprofit. Ideally you should test your changes systematically and conduct A/B tests where you change minor details of your campaign such as ad text and then try to test different wording or settings to see which is most effective.

Google 347

Google Grant Guide Nonprofit 347

sgEngage

NOVEMBER 30, 2023

Take adoption of cloud technology as a good example. Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset.

Nonprofit 99

Nonprofit Adopt Chart Press 99

Nonprofits Source

JANUARY 23, 2023

For example, let’s say you work for a youth development organization where you offer peer mentoring services to nearby kids. Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. You enter a variety of headlines and descriptions.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JANUARY 15, 2009

Headlines should be short. For example: “5 Things You Can Do To Break Your Bottled Water Habit.” Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

AUGUST 12, 2021

You’ll walk away with some concrete examples of donation pages that do it well, along with some practical pointers for improving yours. For example, look at the (anonymized) donation page below. Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Action Item #1.

Donation 92

Donation Question Effective Test 92