Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options.

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Websites Work Test Nonprofit 299

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Test your subject lines. billion by 2025.

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email Rate ROI Social Media 52

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Personal.

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Sample email Campaign Fundraising 121

Bloomerang

DECEMBER 5, 2022

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. . In the end I reviewed 200 Giving Tuesday emails. .

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Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Email Sign-Up Form. Including an embedded form in the footer of your site, or on a specific issue page, is a set-and-forget way to grow your email lists. Lead with Your Mission.

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email Practice Marketing Test 52

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

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Examples email Communication Language 84

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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email Evaluation Social Media Marketing 98

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. The subject lines of your GivingTuesday emails are incredibly important. Email subject line checklist Use this checklist to create the best GivingTuesday subject lines. Follow them closely. How important?

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Rate email Attention Open 101

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8

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Spam email Studies Nonprofit 147

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate.

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 79

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

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email Donor Spam Rate 98

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? We’ll get to that next.

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Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. If the speed test fails, a good first step is to make sure your website’s images are optimized and host your videos on a third party website, such as YouTube, instead of directly on your website. 9) Add a reCAPTCHA to your “Contact us” form.

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sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Consider using merge tags to address emails directly to readers using their first name.

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Communication email Marketing Museum 76

Robert Weiner

MARCH 17, 2013

A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond. Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! Nonprofits need to know what they need and then test systems against those specific needs.

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Rate Database Donor Analysis 138

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Email marketing isn’t new for mission-driven organizations, but more recently it has become a more critical piece.

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Personal email Tips Audience 53

The NonProfit Times

MAY 22, 2024

Plaintiffs no longer make this argument in their Response in Opposition to Defendant’s Motion to Exclude Curtin’s Report and Testimony.” * “Curtin’s method is unreliable and unhelpful to this Court in light of Curtin’s failure to provide an error rate for this Court to evaluate. … billion putative plaintiffs.” . …

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Classes Blackbaud South Carolina Action 104

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

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Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

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Association Analytics

FEBRUARY 20, 2024

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters. Was it through social media traffic or email clicks?

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Create Strategy Associations Registration 169

NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. The good news is there are some actions you can take to reduce the rate of email unsubscribes.

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email Map Doc Test 64

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important?

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Rate Content Conversation Test 134

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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Practice Fundraising Guide Channel 235

Connection Cafe

OCTOBER 20, 2014

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. However, conversion rates of those emails dropped 25%.

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Rate Conversation email Fundraising 55

EveryAction

JUNE 22, 2016

Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?". What is SPF and DKIM?".

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email Question Spam Test 101

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. Just stop it.

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Template Mobile email San Francisco 167

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

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Fundraising Test Advocacy Metrics 52

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. View more presentations from Amy Sample Ward.

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Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. Let’s use email as an example. You might wonder if you are sending too many emails. This could also help you justify implementing an email calendar across your association.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

MAY 14, 2023

For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant. SFMOMA on Bing Places Our Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

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Tools Grant Google Search 244

Care2

JULY 25, 2011

Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective. This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. Deliverability is key. Include a time factor.

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Rate email Open Tips 71

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? In 2010, we started preparing months in advance for end-of-year fundraising.

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Case Study Test America Studies 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

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email Advocacy Social Network Social Media 75

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points.

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email Rate Test Spam 32