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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! You should always lead with the facts!

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

Dear Charity Clairity, Do you have any tips for acquiring phone numbers? Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. A tried-and-true way to acquire phone numbers is to ask repeatedly, every place you can think of. We do ask on the remit, but often it’s left blank.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing.

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Four ideas from the retail world for your association’s member service

Nimble AMS

Four ideas from the retail world for your association’s member service. Want to provide your members with great service? A great way to provide better member service is to consider your own experience at your favorite retailers. So, how can you take your association’s member service to the next level?

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5 Creative Ideas & Tips for Nonprofit Email Campaigns

Nonprofits Source

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Try these five creative ideas to get more out of your nonprofit email campaigns. Make It Omnichannel These days, email is not standalone. to your supporters?

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). iPhones resize your email to fit within its screen.

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Dear Moby, What does Email Accessibility look like?    

Whole Whale

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? The goal of accessibility is to ensure that individuals with disabilities have equal access to information, communication, and services, and that they can fully participate in society.