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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

Chances are that if you are online, you’ve watched a YouTube video. YouTube is the #2 search engine in the world, with 73% of U.S. Pew Internet reported that over half of YouTube users say that the platform is at least “somewhat important for helping them understand things that are happening in the world.”. .

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Consider first-time speakers who draw a crowd.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. These can be very different. Do the research.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. Your goal should be challenging, but not impossible to accomplish based on your staff’s time and resources. Time-bound. Are they a first-time donor? However, you can’t do it all on your own. Achievable. Supporter type.

Digital 59
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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

Prefers to discover and engage with nonprofits via social media , particularly TikTok, YouTube, and Instagram. Views giving in non-traditional ways , including a strong preference to donate time. Seeing that influencers can inspire trust among Gen Z, we’re going to explore this approach for the first time.

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