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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

Chances are that if you are online, you’ve watched a YouTube video. YouTube is the #2 search engine in the world, with 73% of U.S. Pew Internet reported that over half of YouTube users say that the platform is at least “somewhat important for helping them understand things that are happening in the world.”. .

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How to set up and raise money with YouTube Fundraising

Whole Whale

YouTube is the #2 search engine (second to Google.com) where people find information in video form online. There are also many amazing nonprofits on YouTube that have over 100k subscribers, but subscribers aren’t donors. The question is: how do you raise money on YouTube as a nonprofit? YouTube Partner Program.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. But I have learned a few things about each of those topics.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

Prefers to discover and engage with nonprofits via social media , particularly TikTok, YouTube, and Instagram. When asked how they would find a nonprofit to support, 67% said they would “ask friends or family,” and 59% said they’d “search for options on a search engine.”

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