Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. These can be very different. Do the research.

St. Louis 247

St. Louis Headline Search Google 247

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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Grant Google Search Application 152

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Merge your YouTube Channel with your nonprofit’s Google+ Page. Claim your Google+ Local Page.

Google 245

Google Practice YouTube Nonprofit 245

See3

OCTOBER 3, 2014

If the goal of your video is to rack up YouTube views, you have some tough competition. As the world’s second largest search engine (right after Google), YouTube is a great way to be found. Right after you’ve added your video to YouTube, make sure your video the featured video on the front page.

YouTube 40

YouTube Free Headline Search 40

Nimble AMS

DECEMBER 11, 2022

If you haven’t yet started r ecr u i ti ng Gen Z members , it’s time to begin— b y 2030, Deloitte estimates Gen eration Z will make up over 20% of the workforce. Here are five more facts and tips to help your association start preparing for Gen eration Z. What about YouTube or Instagram? Gen Z prefers using their mobile devices.

Associations 135

Associations YouTube Generation Mobile 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2009

YouTube for Nonprofits View more documents from See3. Note from Beth: Michael Hoffman recently presented a webinar filled with useful information for nonprofits about how to make the most of their YouTube presence. Here's my webinar about how nonprofits can use YouTube effectively. Search is critical. No excuses.

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YouTube Vlog Channel Video 96

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

JANUARY 19, 2013

Time: 1pm-2:30 EDT. Cost: Free (One Time Only – Usually $50). Throughout the Google+ training, a heavy focus is placed on how Google+ is integrated with other Google Products , such as YouTube, Search, Gmail, Images, Places, and Google Mobile. Date: Thursday, March 14, 2013. How to Register: Sign up !

Google 240

Google Free gMail Demonstration 240

Media Cause

JANUARY 18, 2022

Aside from the king of video Youtube—which has created their very own version of a short-form video platform “Youtube Shorts ” to stay in the race. ?According Google search trends show “Instagram Stories” has dropped by 33% in popularity and search interest in the last year.

Social Media 59

Social Media Trend Media Comparison 59

Whole Whale

SEPTEMBER 22, 2020

The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time. They have a landing page and can be promoted across many channels or used as a search engine marketing page. Paid: YouTube Ads.

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Ideas Donor Work Online 98

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. Your goal should be challenging, but not impossible to accomplish based on your staff’s time and resources. Time-bound. Are they a first-time donor? However, you can’t do it all on your own. Achievable. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52

Adwords Campaign Search Headline 52

Nonprofit Tech for Good

OCTOBER 2, 2012

Time: 1pm-2:30 EDT. Cost: Free (One Time Only – Usually $50). Throughout the Google+ training, a heavy focus is placed on how Google+ is integrated with other Google Products , such as YouTube, Search, Gmail, Images, Places, and Google Mobile. Date: Thursday, January 17, 2013. How to Register: Sign up !

Google 212

Google Free gMail Demonstration 212

Nonprofit Tech for Good

SEPTEMBER 22, 2012

Time: 1pm-2:30 EDT. Cost: Free (One Time Only – Usually $50). Throughout the Google+ training, a heavy focus is placed on how Google+ is integrated with other Google Products , such as YouTube, Search, Gmail, Images, Places, and Google Mobile. Date: Tuesday, October 2, 2012. How to Register: Sign up !

Google 207

Google Free gMail Demonstration 207

Nonprofit Tech for Good

MARCH 15, 2013

Time: 1pm-2:30 EDT. Throughout the Google+ training, a heavy focus is placed on how Google+ is integrated with other Google Products , such as YouTube, Search, Gmail, Images, Places, and Google Mobile. Date: Tuesday, May 28, 2013. Cost: $50 or Spring Webinar Special. How to Register: Sign up !

Google 190

Google gMail Demonstration YouTube 190

Candid

JUNE 7, 2023

Prefers to discover and engage with nonprofits via social media , particularly TikTok, YouTube, and Instagram. Views giving in non-traditional ways , including a strong preference to donate time. Seeing that influencers can inspire trust among Gen Z, we’re going to explore this approach for the first time.

Advice 98

Advice Social Media Media Meme 98

Whole Whale

MAY 11, 2022

All customized reports have been moved to “Explore” in GA4 Search is way better in GA4. The search bar allows you to type a question about your data like: “how many users came to the site last month?” Site search: logged when a user searches for something in the internal site search. Why UA Metrics won’t Match GA4.

Analytics 59

Analytics University Difference Metrics 59

TechImpact

JUNE 5, 2014

58% of marketers involved in social media for over 1 year have seen a rise in search engine rankings. Those marketers with the most social media experience put the highest focus on content creation, using YouTube, blogging and podcasting to do so. This has increased from 86% in 2013. 37% said they could accurately measure R.O.I.

Social Media 205

Social Media Statistics Media Social 205

Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

Content 52

Content Channel Search Case Study 52

See3

OCTOBER 19, 2009

I recently put together a webinar about how nonprofits can use YouTube effectively. When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. No excuses.

YouTube 40

YouTube Camera Info Video 40

M+R

JUNE 22, 2023

Read time: 4 minutes Like many dads, I am highly susceptible to Tool Envy. I can neither spell nor pronounce sphygmomanometer , but every time I’m sitting in a doctor’s office I have an urge to take one home. I won’t even tell you about the hours I have spent watching YouTube videos and coveting a 3-D printer like Gollum with a ring.

Los Angeles 101

Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 239

Social Media Media Ning Social 239

Nonprofit Tech for Good

JANUARY 22, 2013

Social media is time consuming and if you aren’t doing it right, you’re wasting your time. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels. They just think of YouTube as website where the can quickly upload and host their online videos.

Social Media 277

Social Media Training Train Media 277

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

Channel 52

Channel Digital Marketing Phase 52

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? YouTube is the second most used search engine in the world. Spend some time observing (aka listening). Spend some time observing how others interact, speak, share and communicate before you dive in.

Social Media 273

Social Media Site Social Media 273

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. The bottom line is, if your nonprofit isn’t already incorporating email marketing in its content marketing plan, the time to start is now.

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Stats Content Marketing Change 226

NTEN

FEBRUARY 21, 2014

If your organization has not yet produced video, odds are that you have been talking about it for some time. Now that YouTube is the second largest search engine behind Google, now is the perfect time to create content that will inform, inspire and engage donors.

Video 96

Video Tips YouTube Advocacy 96

NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? YouTube is the second most used search engine in the world. We found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages.

Social Media 279

Social Media Studies Fundraising Media 279

Media Cause

JUNE 28, 2021

If your goal is conversions, Facebook and Search Ads might be a better fit. Search is a platform that could potentially reach various audiences since it’s solely on their search terms. If you have a small budget, using social media platforms and search is a great place to start. On Search, Get More Granular.

Practice 59

Practice Audio Nonprofit Search 59

Bloomerang

AUGUST 11, 2021

In this article, we’ll provide some guidance to those who are ready to move beyond the board statement or public equity pledge to actively and intentionally implement Justice, Equity, Diversity, and Inclusion (JEDI) practices and strategies into their consultant search process. . How to begin incorporating the JEDI approach into your search.

Consultant 111

Consultant Script Evaluation Nonprofit 111

Nonprofit Tech for Good

JUNE 1, 2013

Time: 1pm-2:30 EDT. Throughout the Google+ training, a heavy focus is placed on how Google+ is integrated with other Google Products , such as YouTube, Search, Gmail, Images, Places, and Google Mobile. Date: Wednesday, September 4, 2013. Cost: $50 or Spring Webinar Special. How to Register: Sign up !

Google 131

Google gMail Demonstration YouTube 131

NetWits

FEBRUARY 2, 2011

It takes patience, diligence, perseverance, some technical know-how and a lot of time. With that in mind I’m sure you’d like to make sure you’re focusing your efforts in the right direction in order to achieve the best possible return on the investment of your time and money. Search Engine Optimization.

email 246

email Social Social Media Search 246

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. It may take a little work, but there are real business benefits to be found on social media with a little time and effort. Post Times and Frequency. Ideally, you should be posting on Facebook between 2 to 5 times a week.

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. It may take a little work, but there are real business benefits to be found on social media with a little time and effort. Post Times and Frequency. Ideally, you should be posting on Facebook between 2 to 5 times a week.

Social Media 52

Social Media Marketing Media Social 52

Forum One

JULY 11, 2023

While this is a staggering growth rate for any app, only time will tell if Meta can take down Twitter. We wanted to take some time to share our thoughts on the platform so far. All in all, this has left many organizations and users wondering if it’s time to ditch Twitter. Why is Threads Being Released Now?

Platform 66

Platform Twitter Alternative Info 66

Eric Jacobsen Blog

JUNE 21, 2023

Debbie and I have known each other since 2009, when we worked together virtually for MicroMentor, Debbie on the West Coast, and me in the Midwest – and Debbie has appeared here on my blog many times over the years, sharing insights about marketing and leadership. Search “Debbie Laskey” for previous appearances. Why or why not?

Experiment 52

Experiment Leadership Impact Amazon 52

Qgiv

APRIL 9, 2024

Choosing the right social media platforms Not all social media platforms are going to be the best use of time for your organization because social media platforms have different audiences and features that better suit certain causes. You can also upload shorter video content to YouTube Shorts to expand your reach on the platform.

Social Media 52

Social Media Media Guide Social 52