Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! This cause the traffic spike, so what?

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Reddit Data Time DC 98

Neon CRM

DECEMBER 8, 2023

Sit down and discuss upcoming events, volunteer opportunities, and available reporting metrics. You may not think that providing daily metrics for a social campaign will be a big lift for your development team, but checking in with them first guarantees that it will be a manageable ask.

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Tips Sponsor Nonprofit Relationship 52

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Using these techniques, you can not only broaden your donor pool but tailor your messages to build a community deeply invested in your work. But what about your value proposition?

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Saleforce Nonprofit

JANUARY 12, 2022

We recently convened a cross-section of leaders in the for-impact sector to discuss best practices for implementing innovative strategies and tools to support constituent engagement, fundraising, and reporting. Others are embracing more advanced techniques, such as artificial intelligence, to forecast fundraising revenue.

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Connection Cafe

JULY 8, 2015

In previous articles, my colleagues at Cathexis Partners and I have given you some proven tips and techniques for planning and launching a successful peer-to-peer (P2P) fundraising campaign: Mark Becker, Founding Partner, wrote about four things you should know before starting a peer-to-peer fundraising campaign. Keep in Touch.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working!

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NTEN

OCTOBER 10, 2012

With so much data and so little time to analyze it, you need to avoid vanity metrics and focus on what will help you move your mission forward. Now that nonprofits have embraced the idea that we need to be data-driven, the question arises: what exactly do we do with it all? We'll give you 30 ways to do that at our upcoming webinar series.

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Eric Jacobsen Blog

OCTOBER 9, 2023

Among the many techniques Briceño teaches, the book also offers four tips for helping your team continuously advance their skills, even when it feels like there’s no time to problem solve: Why most managers often misuse praise—and what you should do instead to help your team improve.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. Transmedia storytelling it is the technique of telling a story across multiple online platforms and formats using current digital technologies.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

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Everyaction

MAY 24, 2018

Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Even though online revenue grew last year and the year before, every individual email metric declined. One of our favorite EveryAction features is FastAction.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. I’d love to see a survey of nonprofit measurement practice that quantifies this.

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Givinga

FEBRUARY 26, 2019

Below are the major pieces of functionality and customization techniques businesses should look for to increase profits. For your benchmarks, you should also include individual metrics like sales, product popularity, employee retention, and other KPIs that may impact business expenses and profits.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

So having a few brainstorming facilitation techniques to use with your team, is useful. ” We discussed the metaphor of cooking – that if you are organized about doing your shopping and stocking your pantry, having your recipes ready – then cooking meals can be more efficient. . <iframe

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). We discussed some of the social media monitoring tools. In which formats?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. It is really a technique to understand relationships. One of the first social networking analysis map was created by Jacob Moreno. Communications flows.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.” Learning and Metrics. Ashley is definitely a curator of metrics. View more presentations from Beth Kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Discussions on how to improve results are rarely part of staff meetings. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. I use a “Living Case Study&# technique — it is less formal that your traditional case study because it covers a work in progress and shares lessons learned as well as successes. Spectragram. We used: I love grass-fed beef.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I’ve been playing with the conversational panel or conversational keynote models for short sessions (60, 75 or 90 minutes.) I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

Discussions on how to improveresults are rarely part of staff meetings. In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics. The organizational dashboard isshared across departments and there is a process for analyzing, discussing,and applying results.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2009

This interactive webinar experience will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. We'll include a live question and answer and a back channel discussion with experts and practitioners sharing their expertise and knowledge.

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Digg Storytelling Social Media Channel 81

Connection Cafe

DECEMBER 15, 2017

Reddit, Quora, and Digg provide discussion channels. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Don’t put too much stock into vanity metrics, such as number of followers, page growth statistics, or number of impressions.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Gulf Coast Regional Blood Center is listens by searching for discussions about blood donations in their local area says Courtney Martin. The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While each question was discussed at some point during the session, the team also made a concerted effort to not strictly adhere to an outline. One technique is after identifying goals, list all your audiences/stakeholders and ask – how likely will they influence the success or failure of getting results? What was hard?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Techniques for More Engagement. What I learned is that “drive by&# analysis of metrics is really a waste of time. This is an interesting process of spreading the expertise and way of working to all parts of the organization. This is a fairly small staff, with limited resources. A Couple of Useful Tools To Streamline Workflow.

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Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. It’d be great if your dream number was accepted on the first go-round, but be ready to continue the discussion and counter if a prospect does not immediately say yes.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. They use this metric to guide decisions about engagement tactics, particularly through social media channels.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. The post goes onto discuss the balance between conversation and content. A couple of takeaways from the interview: Leaders Lead Culture Change.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 11, 2009

The secret sauce, of course, is a combination of metrics, experimentation, and listening based on David Armano 's thinking, and KD Paine 's, social media measurement wisdom. In the afternoon, we took a deep dive into the listening techniques. Listening Bootcamp: Chicago Workshop View more Microsoft Word documents from kanter.

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Organization Chicago Social Media Technique 51

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

He discusses a way of seeing both the big strategic picture and the smaller immediate tactics. 2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Red Cross.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

One of the themes I’m going to discuss is the Art and Science of Engagement. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Register here.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't facilitate the whole room discussion around the slides which I usually do because I worried about going over time. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? But jet lag and three lattes makes that difficult.

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