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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Retention Strategies for Different Types of Donors from Year End

Qgiv

The year-end giving season is rife with opportunities for new donor acquisition and for bringing in different types of donors. Considering their place in the donor journey, the responsive approach curates personalized messaging that deeply resonates with different types of donors.

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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. It’s the New Year and all of us are bubbling over with resolutions. What about our websites?

Websites 272
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? You know what content is? You know what content is? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You know what sponsorships are? It’s selling by suggestion.

Sponsor 276
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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 321
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others. It’s the New Year and all of us are bubbling over with resolutions. What about our websites?

Websites 130
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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?. Build association credibility.