The Fundraising Authority

SEPTEMBER 7, 2022

What are their demographics (age, gender, location, industry, interests)? For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. Take a look at your current donors and prospects… who are they? Where did they come from? Do you see any patterns?

Guidelines 312

Guidelines Donor Organization Profit 312

Association Analytics

OCTOBER 10, 2022

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169

Analytics Marketing Taxonomy Module 169

Candid

MAY 2, 2024

As the largest source of nonprofit demographic data, at Candid we’re often asked whether this push has resulted in actual change. For this article, we use our archival demographic data to examine i whether there has been an increase in racial diversity among nonprofit leaders between 2020 and 2023. The answer is…yes and no.

Leadership 118

Leadership Analysis Demographics Alaska 118

Candid

APRIL 24, 2024

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.

Collaboration 52

Collaboration Data Demographics Massachusetts 52

Nonprofit Tech for Good

MARCH 4, 2023

First ask yourself, what demographics do these stakeholders fall into? If you mostly work with baby boomers, for example, then you may want to prioritize establishing a Facebook page. For example, maybe you’re utilizing the text-to-give feature. Consider your target donor audience as well as the constituents you serve.

Social Media 333

Social Media Media Social Sponsor 333

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169

Retention Data Rate Demographics 169

Candid

FEBRUARY 15, 2023

For example, there are differences of opinion as to how much BIPOC representation is needed to be considered “in power” (e.g., as well as how the majority is calculated (for example, do you calculate 51% across all individual leaders or 51% of the individuals within each type of leadership role?). Community members?).

Measure 98

Measure Demographics New York Roles 98

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169

Analytics Education Program Impact 169

Candid

APRIL 25, 2023

The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. For example, EGA has called on funders to commit to directing 30% of environmental funding to BIPOC-led grantees by 2025.

Effective 104

Effective Demographics Philanthropy United States 104

.orgSource

JANUARY 2, 2024

The internet is populated with examples of that evolution. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication. The first step, as always, is to set an example yourself. Give an example of a time you needed support from your colleagues.

Team 221

Team Technology Help Digital 221

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Here’s an example of an analytics integration with an existing AMS. . Here’s an example using our analytics platform, Acumen : 2. Which courses might lead to additional sales and which ones are dead ends? Which programs matter most to our members?

Analytics 169

Analytics Associations Demographics Picture 169

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

.orgSource

APRIL 8, 2024

Punks and Pinstripes is an executive network for two demographics. For example, in our group, there are certain hellish situations that require a punk to fix. For example, we outline what it’s like when you’re in an executive board meeting and the house is burning down but everyone wants to pretend it’s business as usual.

Associations 251

Associations Alternative Industry Articulate 251

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. For example, if you’d like to see 10,000 views on each video. 82% prefer live video over traditional social posts. .

Raise 325

Raise Fund Phase Audience 325

.orgSource

JULY 10, 2023

Better yet, set the example of being agile, innovative and forward-thinking—don’t wait to respond to change. Can you accurately describe your membership demographics? Could you develop a profile of member wants/needs in each demographic group? Transformative Strategies Think like a start-up. Evolve as your industry changes.

Advice 170

Advice Course Associations Change 170

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue.

Associations 320

Associations Product Virtual Survey 320

Bloomerang

JULY 7, 2022

To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment. For example, according to The NonProfit Times , response rates will vary according to age and income, which means that you shouldn’t expect to achieve that same response rate for every segment of your donors.

Mail 109

Mail Retention Practice Donor 109

Candid

JUNE 28, 2023

However, collecting and sharing demographic data poses a learning curve for many organizations. In this video, Dosunmu explains why demographic data collection, particularly around grantees’ leadership, is a worthwhile effort to understand progress and gaps on the road to greater philanthropic equity. “We

Interview 104

Interview Network Pledge Donor 104

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” Leaders set the example for each of these qualities in their organizations. It’s not just in the United States, it’s throughout the globe. I don’t think association members hold their organizations in the same esteem as they once did.

Associations 221

Associations Skills Culture Environment 221

Candid

AUGUST 30, 2023

For example, a growth or decrease in individual giving might be vitally important to your nonprofit but totally irrelevant to others (like those primarily funded by government sources.) I’m often invited to speak with organizations about the latest fundraising and nonprofit trends.

Trend 98

Trend Demographics Philanthropy Generation 98

Achieve

JUNE 1, 2023

Review your donor demographics. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Review your donor demographics. Their preferred giving amount.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

JULY 2, 2020

For example, Feeding America is a nonprofit with a national network of more than 200 food banks. For example, an influencer with strong ties to a city or town can spread the word about your nonprofit in their community using Instagram posts and Stories. With this content, they can encourage their followers to donate or volunteer.

Fundraising 325

Fundraising San Diego Influence Profile 325

Association Analytics

APRIL 8, 2021

For example, your organization may have a 2021 goal of “increasing membership.” For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. What member demographics or behavior patterns would be insightful in honing your leading indicators?

Goal 192

Goal Data Articulate Analysis 192

Nonprofit Tech for Good

NOVEMBER 13, 2023

Understand your donors’ interests, demographics, and preferences. Tip: for example, if your supporters are predominantly young families, offering items related to children’s activities, education, or family experiences can be more enticing. By doing so, you can choose prizes that appeal to them personally.

Tips 258

Tips Online Management Help 258

sgEngage

SEPTEMBER 4, 2023

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. When you are working on a tough issue or an innovative solution, sometimes it helps to learn from others who have tackled that problem or are working on a similar idea.

Blackbaud 89

Blackbaud Denver Demographics Case Study 89

John Kenyon

APRIL 11, 2024

For example, there are fewer quality online materials representing the viewpoints of certain racial groups. Examples in Practice Let’s say your nonprofit wants to use an LLM to help field questions on your website’s chatbot. Feed the system explicit instructions and examples displaying equitable behavior.

Language 59

Language Model Sound Voice 59

Nonprofit Tech for Good

DECEMBER 2, 2023

For example, with each communication to your recurring donors, you can explain to them exactly where their money is going and how it supports the cause. Organizations can connect with this younger demographic of donors by ensuring their donation forms, website, and social media pages are up to date and mobile friendly.

Trend 303

Trend Fundraising Digital Celebrate 303

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates. You can gather some data (especially demographic data) from other analytics. Let’s explore an example.

Audience 82

Audience Donor Survey Demographics 82

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Bloomerang

JUNE 20, 2023

Identify and describe your event attendees, including interests and demographic profiles. For example, if your audience is primarily young professionals in the technology sector, then target sponsors catering to this demographic such as banks, tech companies, health insurance plans, and retailers.

Tips 77

Tips Sponsor Demographics Audience 77

Greater Giving

JULY 18, 2023

Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Append employer data , contact information, demographic data, and wealth data to ensure everything’s up-to-date. For example, let’s say you’re sending out event invites.

Data 98

Data Donor History Demographics 98

sgEngage

JANUARY 26, 2024

For example, an animal welfare organization might run an awareness campaign to bring attention to pet overpopulation in the community, which is leading to more abandoned pets in the shelters. Outline a successful collaboration The most successful collaboration is one that mutually benefits both parties.

Awareness 70

Awareness Campaign Business Collaboration 70

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. For example, donors who have given multiple times may be more likely to respond to a recurring donation campaign.

Donor 52

Donor Build Demographics New York City 52

Forum One

JULY 15, 2021

our demographics and interest areas). Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization. Examples of intermediate personalization. Examples of advanced personalization.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. 2) Brainstorm. People have responded before, and they will again.

Fundraising 347

Fundraising Nonprofit Ideas Virtual 347

Nonprofit Tech for Good

AUGUST 6, 2023

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind.

Practice 240

Practice Fundraising Guide Channel 240