Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 232

Care2

SEPTEMBER 21, 2010

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Part I - A Thoughtful Guide for Your Social Media Adventure.

ROI 57

ROI Social Media Metrics Strategy 57

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. And if you're going to spend time on social media, and you aren't leveraging your email list to do so, you're doing things the hard way. The irony).

Social Network 58

Social Network ROI Network Social 58

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Businesses can definitely learn from non-profits.

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Social Media Strategy Media NPO 181

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. Social networking communities are migrant communities. Social media in many ways is a numbers game.

Social Network 191

Social Network Community Network Myspace 191

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Who maintains your social media campaigns?

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Social Media National Interview Examples 190

sgEngage

MARCH 15, 2024

This can be inspiring, but it is not always scalable and definitely not measurable. That’s where technology can make a real impact. Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance.

Measure 91

Measure Help Analysis Metrics 91

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

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Social Media Media Management Social 234

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 236

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how?

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Social Media International Interview Examples 207

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Please summarize your ROI.

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Social Media Foundation Examples Media 189

Greater Giving

AUGUST 10, 2023

Here’s a comprehensive media relations definition of responsibilities: Strategic Event Promotion : The Media Relations team takes charge of formulating an effective and creative promotion strategy for the event. The team manages various communication channels, including TV, print, web, email, and social media platforms.

Roles 40

Roles Media Press Sponsor 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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Content Ideas Nonprofit Interview 246

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. Here's the list: Amy Sample Ward, Building Blocks of Social Media.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. ROI is as an acronym for a business term, Return on Investment.

Social Media 101

Social Media Change Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2008

When this is published, I'm be flying down to Austin, Texas for the Legal Services TIG conference to do a session on ROI and Nonprofit Technology and a workshop on Social Media. The ROI presentation is not focused on Social Media but will most definitely inform the panel at NTC. Notes for the ROI session are here.

ROI 50

ROI Technology Cambodia Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

One barrier to adoption of social media tools (and other technologies) is a concern from management or your boss about the value or benefits. What's the roi? " I also wonder if Davenport would say the same thing about social networking sites in the workplace? What is the ROI of the Social Web for Nonprofits?

ROI 50

ROI Social Media Media Social 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages.

ROI 74

ROI Measure Ratio Benefit 74

Nonprofit Tech for Good

MARCH 6, 2013

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits.

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Content Ideas Nonprofit Interview 224

Givinga

MARCH 5, 2019

Corporate social responsibility (CSR) refers to all the initiatives businesses take on to make a positive impact on the world around them. When small and medium businesses first look at that definition, the business benefits of corporate social responsibility may not be immediately apparent. SMBs Need CSR to Compete.

Social 45

Social Philanthropy Profit Influence 45

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Goals & Objectives.

Social Media 190

Social Media Strategy Media Social 190

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I'm enjoying how Robin Broitman aggregate links about social media. Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Photo by Caveman92223.

Social Media 50

Social Media Media Social ROI 50

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. How do you analyze your social media data?

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Summary Social Media Measure Media 94

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Linkedin Relationship 96

Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar 195

Calendar Google Organization Plugin 195

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. Foursquare.

Blackberry 211

Blackberry Tools Media Management 211

CauseVox

APRIL 20, 2021

If social distancing measures aren’t followed, a stronger virus could rapidly infect and kill hundreds of thousands of people before they can be vaccinated.”. They increased their ROI by 8 times. Hybrid is definitely a new frontier for many of us, so here are some tips and tricks for making sure they’re the right fit for you.

Fundraising 101

Fundraising Virtual Nonprofit ROI 101

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content 117

Content Ideas Nonprofit Interview 117

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Avenues for word-of-mouth marketing, free marketing, or social media strategy. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. Offer your readers some social proof numbers, relevant statistics, third-party accreditation, and donor testimonials. This, in turn, can help you build trust with your donors.

Sample 121

Sample email Campaign Fundraising 121

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Push program outcome data through your social media outlets every week. Everyone wants to see their ROI. A great place to show program outcome data is social media, where you can connect with your donors on a more personal level.

Digital 138

Digital Data Marketing Org 138