Association Analytics

OCTOBER 10, 2022

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. By defining your members’ preferences and interests, you’ll be able to target them more personally and at just the right time in their member journey. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Forum One

DECEMBER 22, 2022

The end of the year is a natural time for virtual house cleaning. This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Those looking to have reliable, recurring reports will need to invest time in setting up custom reports in Looker Studio.

Time 71

Time Metrics Analytics Adopt 71

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. The annual and lifetime value of a sustainer is usually higher than the average one-time giver because one-time givers are only retained at around 20%, according to Giving USA.

Benchmark 79

Benchmark Blackbaud Report Online 79

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. But in order to do that, you have to think about what you’ll do to engage them and how you’ll measure it ahead of time.

Create 169

Create Strategy Associations Registration 169

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve.

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Metrics Impact Change NTEN 158

Saleforce Nonprofit

JANUARY 12, 2022

We live in a time when many social and environmental crises beg us to rethink not just what we call ourselves, but more importantly, how we get the good work done. Below are some of the key takeaways from our conversation. First is the perceived constraint in financial and time capacity, and the second is the internal culture.

Impact 111

Impact Time Nonprofit Leadership 111

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

So while I’ve been off twitter, I’ve had time to research social CRM (funny, that.) I don’t mean to downplay metrics – metrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well. And what I’ve found is pretty interesting.

Metrics 154

Metrics Social Synchronous Wikipedia 154

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Sharon is summarizing the notes from all the CoLAB conversations.

Associations 221

Associations Leadership Question Wisconsin 221

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. 1) Set up a conversion event and create a campaign. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 236

Facebook Fundraising ROI Virginia 236

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. What does this huge conversion boost reveal to fundraisers?

Statistics 97

Statistics Fundraising Metrics Mail 97

The MatrixFiles

FEBRUARY 23, 2024

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Are you having conversations within your association about declining trust, credibility and authority?

Associations 130

Associations Industry Government Education 130

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Are we fostering meaningful conversations with target audiences? Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! You may remember crunch time last year on July 1, 2023 when GA4 officially replaced UA, and UA stopped processing hits for standard UA properties. What does that mean?

Benchmark 66

Benchmark Analytics Google Comparison 66

Association Analytics

APRIL 8, 2021

And yet, the ability to use data to serve your association’s mission has never been more important and timely. In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. These metrics are called leading indicators.

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Goal Data Articulate Analysis 192

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory.

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Audio Podcast Content Phase 76

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Building your WordPress site is a time-intensive process. Keep an eye on the following metrics for your site: Web traffic. About page. Traffic sources.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

EveryAction

JULY 12, 2023

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Here’s how to apply those same techniques to your nonprofit omni-channel fundraising at year-end.

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Channel Work Fundraising Movie 224

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Are you taking advantage of this time your customers spend on their phones and computers? For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52

Map Digital Business Marketing 52

Forum One

JULY 6, 2023

There has never been a more critical time for mission-driven organizations to prioritize creating an inclusive customer experience. You can use these to gauge how the customer experience of your website improves or worsens over time, and ultimately evaluate the success of your website against your organization’s outreach goals.

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Measure Websites Metrics Track 65

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Each time you consider adding to your team, it’s a choice that has a critical impact on your organization’s future. People Architecture inspires and builds innovative HR business solutions one client at a time.

Application 221

Application Statistics Culture Job 221

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 91

Measure Help Analysis Metrics 91

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. These can include surveys, one-on-one conversations, or anonymous comment cards.

Analytics 98

Analytics Data Spam Fundraising 98

sgEngage

APRIL 4, 2024

For each program, break down its actual revenue and expenses, including its necessary overhead, such as your staff’s time devoted to office administration, marketing and fundraising for such program. But it does need to be part of a larger, intentional conversation about being a revenue-wise organization.

Build 96

Build Strategy Fund ROI 96

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Nimble AMS

AUGUST 23, 2022

Get the conversation started by asking the following questions: . Focus groups offer great value because they encourage in-depth conversation about your organization. Thank your staff and members for their time and explain how you plan to address their thoughts by setting goals to improve your organizational data.

Data 139

Data Organization Associations Analytics 139

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 58

Conversation Online Giving Mobile 58

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Perhaps not worth investing outreach and engagement time on this platform! Asks so what?

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

APRIL 20, 2020

I recommend StreamYard for its low cost of $20 per month, ability to brand Lives with logos, go live on multiple channels, have a split-screen conversation, and much more. . Digital Sponsorship Ask: After identifying all of your hard costs, it’s time to figure out how to build the sponsorship ask. 100 (approx 10k views per $.01).

Raise 325

Raise Fund Phase Audience 325

Nimble AMS

MARCH 25, 2022

Goals and success metrics. To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Regularly review metrics to find opportunities for improvement?? . Online community team.

Community 133

Community Online Strategy Guidelines 133

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Encourage your team to spend time getting creative, learning, or simply brainstorming.

Culture 81

Culture Create eBook Attitude 81

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. This will save time and money. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. See How Future-Ready Your Nonprofit Is Today.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Now we need to find out not only what works, but what works best over time.”. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Eric Jacobsen Blog

JANUARY 7, 2024

“The most successful companies are those that adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time,” explains Tiffani Bova , author of the new book, The Experience Mindset: Changing the Way You Think About Growth.

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Teach Instruction Instructional Experiment 57