EveryAction

JULY 12, 2023

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Here’s how to apply those same techniques to your nonprofit omni-channel fundraising at year-end.

Channel 224

Channel Work Fundraising Movie 224

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. This metric is one to watch for the future. Have people changed the way they donate?

Blackbaud 79

Blackbaud Report Fundraising Benchmark 79

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Bloomerang

MAY 28, 2024

Start by having thoughtful conversations with your supervisor that help you establish stretch-but-realistic goals and objectives. Performance metrics should be both quantitative and qualitative. If possible, time is well spent meeting with all members of the nonprofit team across all departments.

Advice 88

Advice Job Fundraising Texas 88

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning API 95

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 95

Online Fundraising Benchmark Adwords 95

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . The same is true for ongoing vs. first-time donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Whole Whale

NOVEMBER 10, 2021

So when conversations about mobile strategy come up, the idea of an app hammers the nail. Of that time, roughly 88% of is spent on apps according to eMarketer reports. But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

MAY 30, 2024

Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. Take the time to explain why certain suggestions are or aren’t put into action. Hold them at regular times and follow a set agenda. Then, discuss them with the team member.

Retention 81

Retention Management Tips Nonprofit 81

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 2) Tweet or retweet 2-10 times daily from early morning to late evening. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 349

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Consider artificial intelligence (AI) solutions.

Trend 52

Trend Podcast Retention Nonprofit 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Time-Bound: Give your team a deadline. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

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email Spam Money Fundraising 100

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) It's worth taking the time to set up a different page for each traffic source.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

sgEngage

JULY 20, 2021

At the same time, to unlock that power of diverse teams – we work every day to create an environment where every employee feels valued and embraced for who they are; where everyone feels like they can be their authentic selves. . That survey established a critical baseline that we can use to benchmark our progress in the future.

Government 97

Government Social Blackbaud Companies 97

Candid

FEBRUARY 9, 2023

Research in the for-profit sector has found that CEOs might make anywhere from six times to six thousand times as much as the median worker. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 105

Ratio Survey Sample Report 105

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3

Metrics 53

Metrics Measure Web Convio 53

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. And, with that sort of analysis, you’ll be able to tinker with your model and see what works over time. Capital Campaigns and ROI.

ROI 72

ROI Campaign Gift Metrics 72

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. What time of year it was. Their suggested donation amounts are $2,000, $3,000, $4,000, and $5,000.

Experiment 93

Experiment Donation Ideas Create 93

Whole Whale

SEPTEMBER 3, 2021

Based on previous iOS release dates, we expect iOS15 to launch sometime in mid to late September, so you still have some time to prepare your account. Benchmark Data Now. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Segment iOS users. A/B Test Email Content.

email 104

email Marketing Test Mail 104

sgEngage

SEPTEMBER 7, 2022

They spend time cultivating and engaging donors. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. Spend time with your officers. Professional development officers are relationship builders.

Develop 77

Develop Management Gift Proposal 77

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

3rd Sector Labs

APRIL 23, 2014

2 – When was the last time your organization cleaned your donor data? QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: From our experience, industry benchmarking can be tricky.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. This conversation explored common pitfalls to analysis approaches and how to avoid them.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Conversion Rate = # Conversions / # Emails Delivered.

Metrics 53

Metrics email Campaign Rate 53

Connection Cafe

OCTOBER 23, 2015

Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the It’s the insight I need to know what can be improved upon next time. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. In a word – size.

Benchmark 20

Benchmark Report Online Hints 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. It’s curation of real-time learning. There are specific metrics for specific platforms. NTEN – E-Nonprofit Benchmark Study.

Measure 101

Measure Social Media Media Benchmark 101

Qgiv

DECEMBER 7, 2022

Documenting a strategy within the database ensures that donors are not overlooked, and if staff turnover happens, new team members can know exactly where conversations with the donor stand, and the next steps they need to take to move the relationship forward. Is a pledge paid over a period of time acceptable?

Database 52

Database Track Donor Management 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97