NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Conversion Rate = # Conversions / # Emails Delivered.

Metrics 53

Metrics email Campaign Rate 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. Conversation starters that link alumni to the current school experience can spark tons of engagement.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Using monitoring and measurement tools such as Radian6, Topsy Pro, Google Alerts and Tweetdeck, Upwell builds a meteorology of ocean conversations, pinpointing opportunities for intervention. We find out what is spiking, and join the conversation. We make tweetable summaries for wonky reports. We pair actions with news.

Campaign 122

Campaign Conservancy Measure Method 122

Top Nonprofits

MARCH 16, 2022

For example, if you haven’t reviewed and refreshed your content strategy in ten years, then your website design may also look outdated. Your organization’s logo is the visual summary of your organization’s brand. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors.

Websites 115

Websites Nonprofit Audience Mobile 115

Global Giving

DECEMBER 19, 2018

For example, at GlobalGiving, we’ve used an open source tool called Metabase to allow everyone on our global staff to ask questions of our data, build dashboards and visualizations, and share important conclusions with colleagues without needing to write a line of code or pay for an expensive proprietary software package.

Trend 52

Trend Track Data Organization 52

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Because of its scale, Giving USA includes lots of different data points and inspires tons of conversations and speculation in the industry.

Hype 52

Hype Research Marketing Benchmark 52

Classy

MARCH 26, 2021

A pro tip is to hide your progress metrics at first and do a soft launch where you share the campaign with a small pool of loyal supporters whom you feel will likely make gifts. Then, turn on the progress metrics for your hard launch to your wider network. Offer innovative ways to give and that also improve your conversion rates. .

Campaign 59

Campaign Tips Fundraising Online 59

Qgiv

JUNE 23, 2021

For example: if you know that your average donor gives you ~$70, that some of your donors give $100+, and that a large portion of your donors give at the $25 level, you can make some solid predictions about how your donors will interact with your campaign. Measure all fundraising metrics. Gift range chart. The Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

NpTech Conversations. Ethan Zuckerman gives a summary of Pros/Cons of facebook Activism , a presentation by Imran Jamal and the Burma Global Action Network. Nate Ritter gives a brilliant example of how Twitter could help save the lives of missing children. So, you want to build a MashUp? Take the NetSquared Mashup Challenge !

Nptech 50

Nptech Slides Summary Tag 50

Neon CRM

MAY 1, 2023

It’s all about targets and numbers and metrics. For example, say a library organization wanted to restore a historic local library. During their conversation, Donna says something like this: “I’m not familiar with your organization but I really support your cause. The same process holds true for your other donors.

Management 52

Management Fundraising Library Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

If you missed it, you can listen to the recording here , or join us for one of two upcoming conversations on Giving Days: the #FundChat Twitter chat on the Playbook at 12 EST Wednesday Sept. Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook. ET Thursday Sept.

Hosting 94

Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2013

Change the conversation from vanity metrics to validated learning. Change the conversation from vanity metrics to validated learning. In these early stages, it is more important to honor learning. But there is something else to add as well. Funder Support for Relationships.

Relationship 98

Relationship Network Omaha Nebraska 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

DNL OmniMedia

DECEMBER 15, 2020

Spoken conversations, written letters, and in-person events were crucial for spreading the word. It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. Phone numbers and conversation templates to use when calling officials. Your website.

email 52

email Guide Marketing Online 52

Connection Cafe

NOVEMBER 2, 2020

If you were unable to attend the conference, we hope you can use the summary below to inspire thoughtful conversations at your institution and help in your planning for the new year. . . Jeremy Wang, Associate VP of Development at Temple University, shared real-life examples for increasing your gift officer productivity.

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening is an important piece of the strategy.

Story 72

Story Learning Organization Metrics 72

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? The example above doesn’t show donation amount. Gather information and resources – Benchmarks and tips are a great start.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Learning is picking the right metrics to measure what is and isn't working.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

pdf) starts the conversation and attempt to address a method to quantify influence. The paper goes on to explain that measuring influence on blogs by number of subscribers and how many people linked to it isn't longer a credible metric because people are using a variety of different social media tools to connect with their audiences.

Social Media 50

Social Media Influence Meme Media 50

Neon CRM

MAY 16, 2023

For example, if you ran a literacy organization and you had a blog post about how one of your former beneficiaries just became the poet laureate for a nearby city, that would be an excellent candidate. Instead, you’re writing a two to three-sentence summary of that post focused specifically on the theme of your newsletter.

Newsletter 52

Newsletter Ideas Support Literacy 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

For Next Week's NpTech Tag Summary. For next week's summary, I'm going to be using a different aggregator called index cards. If you're at the conference, hand me an index card the URL of a web resource that you discovered in a session or informal conversation, write a brief description, and hand it to me while at the conference.

Nptech 50

Nptech Tag Ning Machinima 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2005

If you haven't been following the blogs are dead thread, Sonny Cloward in Vermont offers a great summary of this debate about whether blogs are dead or not. All I know is that I have been thoroughly enjoying this conversation and look forward to the next round. What metrics are appropriate ones to follow on a weblog?

Vermont 50

Vermont Technorati Headline Summary 50

CauseVox

MAY 11, 2023

For example, this could include personalizing email campaigns or making targeted recommendations based on their giving history. Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics.

Tools 58

Tools Amazon Analytics Language 58

Care2

MAY 15, 2009

billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day A couple of examples: GreenPeace didnt have everything they needed to conduct an email campaign so they set up a Myspace profile. Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

CauseVox

JUNE 5, 2023

Increasing Donor Engagement: By creating engaging content, you can encourage engagement, spark conversations, and build a dedicated following around your cause. Remember, these are just a few examples, and the platforms you choose to prioritize should align with your specific goals and target audience.

Social Media 62

Social Media Storytelling Media Effective 62

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. For example, grist.org’s most popular board is “ Sustainable Recipes – the visuals are the photograph of the food and there is a link to an article or post over at grist.

Benchmark 102

Benchmark Photography Ratio Stats 102

Amy Sample Ward

APRIL 28, 2009

Levelator - free, from Conversations Network, takes the raw audio and does the compression and leveling for you to give you a better sound file - this means you are just editing out ums and ahs instead of also editing balance between speakers, etc. Show notes - want to make a summary of your show for both itunes, etc. Start simple.

Podcast 123

Podcast Support Files Audio 123

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2009

What I loved about this BlogPotomac is that it was a small and intimate event that allowed for a conversation between the speakers and the audience. Shonali Burke is one of those people I met through an Twitter introduction by social media metrics guru KDPaine last October when I presented at the e-metrics conference.

Community 91

Community Blogher Boston Conference 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

For background, in the 3 previous NMC conferences I have been involved with since starting my job there in 2006- we’ve done mainly a “tag this conference” approach where we ask people to tag photos, web sites, blog posts e.g. 2006 , 2007 , 2008 where I cobbled together some summary pages using mainly my own Feed2JS code.

Social Media 81

Social Media Media Social Flickr 81

Nonprofits Source

OCTOBER 11, 2017

For example, we use MailChimp to automate email workflows, list population from contact forms, as well as scheduling emails in advance. The introduction of your article is a 30-second sales pitch, whereby you have to deliver the promise of value in order for the conversation to continue. Introduction. Conclusion.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

Pamela Grow shares a great example of how one nonprofit isn’t letting go : Loving lapsed donors back into the fold | Simple, brilliant and oh so swipe-able! Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. But what about the donors that have already left?

Story 54

Story Nonprofit Social Media Content 54