Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47

Content Effective Strategy Measure 47

Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. If you occupy the top spot on a relevant Google search results page, you can funnel that immense viewership to your membership marketing content. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. The possibilities for LGBTQ+ advocacy are endless.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Let’s start at the end – Imagine that it’s the day or week after your big event. Focus on Experience.

Tips 333

Tips Fundraising Management Cancer 333

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Content (utm_content).

Donor 284

Donor Track Facebook Campaign 284

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

Content 128

Content Examples Strategy Social 128

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Measuring Your Edgerank Score.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit.

Measure 96

Measure Social Media Media Social 96

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

NonProfit Hub

DECEMBER 17, 2020

Content Quality will be delivering Small Businesses: Eliminating likes will help small businesses. We can see big brands paying influencers to promote their product. After they eliminate likes, consumers’ dependency on influencers can gradually decrease. . Now with no like measurements, the user is going to click on the link.

Business 60

Business Influence ROI Italy 60

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Reading time: 4 minutes Look, nobody really wants to join a new social media platform. So the search continues.

Twitter 102

Twitter Org Meme Alternative 102

Nonprofits Source

SEPTEMBER 27, 2023

Additionally, write search engine optimized blog content to drive traffic to your site. Collaborate with social media influencers To further amplify your message, NXUnite recommends partnering with social media influencers who have demonstrated a passion for your cause. Build authentic relationships.

Marketing 52

Marketing Tips Influence Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

The first step is mapping your network so you understand the connections – hubs and influencers. Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. Content Strategy: The Wisdom of the Network, guest post by Miriam Brousseau.

Content 112

Content Network Strategy Slideshare 112

Care2

DECEMBER 21, 2010

Is your organization considered a content curator? As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. Are you a leader or a follower?

Influence 78

Influence Impact Offline Advocacy 78

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

Story 66

Story Data Storytelling Lesson 66

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 111

Analytics Digital Tools Measure 111

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. In many cases, obtrusive research designs influence the behavior we seek to understand. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Media Cause

FEBRUARY 16, 2024

If you continue to communicate, when the crisis clears, audiences will have heard from and connected with your nonprofit, and your marketing teams will have information available to measure and make better-informed decisions moving forward. Use this time to build stronger ties with your audience through compelling and relevant content.

Benefit 64

Benefit Marketing Change Time 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

Jerimiah Owyang points to a social media measurement tool called Blogscope. In the post, he includes a paragraph about why social media measurement is important (for businesses) Why is social media measurement important? With the brands being so decentralized , marketers now know that marketing has shifted off two domains. ???the

Social Media 50

Social Media Measure Content Tools 50

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Utilize website analytics to inform content creation.

Personal 101

Personal Test Demographics Analytics 101

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit. Library of existing content. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. It’s a way to measure your online impact and you can easily find these influencers.

Influence 34

Influence Podcast Campaign Social Media 34

Saleforce Nonprofit

APRIL 21, 2021

Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. A week-long event called Clubhouse Loves Texas was organized and promoted by some of the app’s biggest influencers. Join the Club(s): Once you have representation on the platform, find related topics, clubs, and influencers to follow.

Community 106

Community Build Texas Audio 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

I don’t bother with click rates or influence leader board scores. Some reflections questions I used to understand the data: What content/links are of interest to the people who are engaging with me? Is Twitter directing traffic and referrals to content for me and people in my network that I highlight?

Twitter 110

Twitter Tools Learning Measure 110

Museum 2.0

OCTOBER 30, 2013

In the case of the Stanford study, I was fascinated to learn that the content of the music video was significant in terms of signaling change in prejudice. We often invite visitors to collaborate on activities comparable to making a music video--but we could be more mindful and strategic about the themes and content of these activities.

Measure 47

Measure Arts People Museum 47

Saleforce Nonprofit

APRIL 19, 2021

The resulting digital community not only moved mentoring online in a vibrant, flexible way, but also showed BBBSA that it could use technology to learn more about its constituents, make better matches, and more effectively measure the progress of the connections between Littles and Bigs.

Digital 116

Digital Question Mentoring Michigan 116

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

Social Media 52

Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

Virtual 95

Virtual Marketing Guide Stream 95

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off.

Social Media 100

Social Media Profit Media Time 100

CauseVox

FEBRUARY 4, 2022

To best leverage collective impact and technology, peer-to-peer (P2P) campaigns are a popular way to engage and influence others – especially when shared across social media platforms. Cut out the fluff – if you’re writing a text appeal, keep your content around 300-500 words.

Donor 93

Donor Social Media Pledge Mobile 93

Greater Giving

AUGUST 10, 2023

In today’s digital age, having a strong media presence can significantly influence the success of an event. Each channel requires tailored content and engagement strategies to maximize outreach. Measuring Impact and ROI : The team analyzes media coverage and quantifies its impact on event attendance and overall success.

Roles 40

Roles Media Press Sponsor 40

Connection Cafe

MARCH 20, 2015

Whether it’s follows, followers, likes, shares, favorites, retweets, click-throughs or some other measurement, we want those numbers going up. You know what content generated the most clicks on our web site? Were we in the business to cover the news, or to disseminate spicy New Orleans-influenced recipes? All good things.

Content 20

Content North America Storytelling Social Media 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

Social Media 126

Social Media Integration Tools Tips 126