Amy Sample Ward

MARCH 2, 2011

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? Is your organization considered a content curator? “Is it even possible to measure online influence, divorced from offline influence?&#

Web 123

Web Plugin Influence Award 123

NonProfit Hub

AUGUST 26, 2015

As Salsa ‘s content marketing manager, she is responsible for getting the word out (often in 140 characters or less!) With OES systems you can even find out who your biggest supporters are on social media and use that data to target social messages based on supporters’ interests and influencer-status. about the company.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

As Salsa ‘s content marketing manager, she is responsible for getting the word out (often in 140 characters or less!) With OES systems you can even find out who your biggest supporters are on social media and use that data to target social messages based on supporters’ interests and influencer-status. about the company.

ROI 28

ROI email Software Marketing 28

Media Cause

JUNE 28, 2021

Whether your goal is to drive traffic, acquire leads, get donations or even gain learnings, having a defined why for your campaign will help you plan for, and ultimately measure, success. The objective will help determine what type of ads you will want to run which influences which platforms you use. Who is your target audience(s)?

Practice 59

Practice Audio Nonprofit Search 59

EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Have the right attitude.

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

The framework begins with the four c-s: Content: refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs. He lays out what to measure for each of these areas. Tags: ROI. Here's the slide.

ROI 50

ROI Social Media Media Aggregator 50

AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. 4: Identify influencers on social media spaces and cultivate them.

Social Media 115

Social Media Media Social San Jose 115

Nonprofit Tech for Good

DECEMBER 20, 2010

Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Examples Media 189

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email. Social media.

Virtual 70

Virtual Build Stream Software 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Drop them if they don’t and they are not influencers. An organization needs to cultivate relationships with influencers through interaction. When they have appropriate content, RT it.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We also provide reliable content in our article posts, which are often picked up by the media which brings even more awareness.

Social Media 247

Social Media Interview Examples Media 247

AccelEvents

SEPTEMBER 8, 2020

Use endorsement or influencer marketing: Endorsements might be challenging to manage, but influencer marketing on social media for big-time events is proven successful. Influencers can casually mention your event or promote it as a must-attend event. Target your influencers based on their audience reach and niche.

Virtual 52

Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

Arts 110

Arts Social Media Studies National 110

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. Make Content Work Harder One piece of content can become a sales funnel.

Video 221

Video Communication Create Strategy 221

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. Influencer marketing is the latest craze in marketing, for good reason. This means excellent content—not fluff, but useful information they can't find elsewhere. Partner with your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". I have a hypertext brain.

Public 50

Public Metrics ROI Chapter 50

Tech Soup

MAY 12, 2011

Granted, that's hard to measure." Following others back, thanking them, retweeting their content, and adding them to your Twitter lists are also actions that contribute to the success of your tweets. While it is obvious that organizations should follow influencers, what about examining who is following you?

Social Media 66

Social Media Twitter Media Social 66

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. These indicators measure the prospect’s propensity to give to your organization. That’s why developing a strategic fundraising plan is necessary.

Strategy 109

Strategy Develop Fundraising Nonprofit 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Biz 360: Finding the influencers is most important.    Our product identifies the influencers - the credible blogs.        Crimson goes behind summarizing whether what was said was negative or positive - they do a content summary on the brand, organization, or product. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Build relationships with influencers. Make it easy to re-mix your content. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter). Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Forum One

MARCH 29, 2010

The content on your site is always most important in terms of driving visitors to your site and increasing your web prominence. Your content will bring most of your audiences to your site, because they know you or others in the same area are mentioning/linking to you. This is the content delivery network.

Adwords 70

Adwords Google Search Test 70

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Tags: Influence Tips & Trends Collaboration Internet Strategy Tips & Trends Tools & Software.

Internet 50

Internet Tools Strategy Learning 50

NTEN

OCTOBER 19, 2010

The hashtag could become the universal way to add metadata to a piece of online content. Imagine the ROI you could present back to a sponsor or major donor about how many times people talked about the event online and across streams. You will be able to tag everything from Facebook updates to the txt messages you send your friends.

Bookmarking 66

Bookmarking Camera Social Media Stream 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We post content ( safety tips , flu tips , event information , etc.) 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. We don't like to stream content on our Facebook Page or Twitter feed. What we do is tell the story about how and why it’s working.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. I have a confession. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Amy Sample Ward

MAY 14, 2009

It’s also a good idea to use a content management system to manage your website’s content and updates, like Wordpress , Joomla , and Squarespace. spam filters: are you using spam-like words in any of your content? Influence decision-makers; impact public policy. Link to things that can be measured.

Tools 100

Tools Tech Map Case Study 100

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Tags: Influence Tips & Trends Collaboration Internet Strategy Tips & Trends Tools & Software.

Tools 40

Tools Strategy Learning Collaboration 40

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). Anyone can blog.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 103

Ideas Guide Online Fundraising 103

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 83

Ideas Online Fundraising Tips 83

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. Session Content 1.

ROI 76

ROI Social Media Slides Media 76

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" spam filters: are you using spam-like words in any of your content?

Social Media 34

Social Media Tools Online Advocacy 34