Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. Even if your supporters don’t check their email often, they won’t miss an opportunity to donate if they see your call-to-action on several sites.

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Ideas Online Fundraising Social Media 354

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Google doesn’t want to promote bad sites, events through paid advertisements because it will annoy their users. Visit your site.

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Grant Google Search Application 152

Get Fully Funded

MARCH 14, 2022

In fact, some people check out your site first before they decide whether or not to donate, just to see if you’re legit. Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. With a WordPress site, you can get exactly what you want.

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Profit Websites Build Work 124

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. (e.g. Top 13 On Page SEO Factors For Content Marketing.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Have a Consistent Design throughout All Secondary Navigation and Content Pages. Home Page Design.

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Design Websites Practice Widget 251

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each. The basic signup is free, but if you use their images, you may have to pay a small fee of $1 for each.

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Marketing Resource Doc Strategy 38

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Those insights should drive messaging and campaigns.

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Lesson Fundraising Digital Test 59

Tech Soup

APRIL 14, 2015

Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content. " If people are looking for "learn to read," use "learn to read" in your content. You also need a headline that is similar to the page title. spanhidden.

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Search Websites Tips Headline 36

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

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Site Headline Strategy Test 28

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. The content on these landing pages is that final push (or lack there of). What a missed opportunity. But it works.

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Causes People Slides Online 52

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content.

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Social Media Content Practice Web 38

NonProfit Hub

NOVEMBER 1, 2016

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Do you notice any problems?

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Conversation Create Donation Headline 28

See3

OCTOBER 3, 2014

Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Upworthy headlines are a good source of inspiration.) If you don’t have a lightbox, make sure your video is featured somewhere on the homepage of your site. Choose a good thumbnail.

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YouTube Free Headline Search 40

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

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email Build Guide Social Media 29

Connection Cafe

APRIL 2, 2014

It defines the colors, graphics, fonts and photography that make the site beautiful. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to post the final images online so the team can see how the pages will look in the context of a web browser.

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Design Process Web Photography 34

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Pin something you pinned or an image from your site. Image : Startup Stock Photos / CC0 Public Domain. Watch a video.

Build 36

Build Online Donor Newsletter 36

Byte Technology

FEBRUARY 21, 2017

WordPress site designers, owners and administrators all have something in common with one another: they all want to see their sites perform better: look more attractive: get more hits and conversions; see more pass-alongs and click-throughs; engage more repeat visitors etc. One great way is to initiate A/B split testing.

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WordPress Test Site Plugin 100

NTEN

JULY 28, 2010

While you should add a personalized touch to your website, the guidelines to make your site appealing are generally the same. There are 4 steps I typically recommend following as you build your site. Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going.

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Method Audience Design Question 52

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

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Tips Storytelling Images Camera 59

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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Web NTEN Alternative Headline 70

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Your website must follow Google’s website policy.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. The use of widget must be linked to the topic, content, or purpose of your blog. Streaming Headlines or Other Content from other Blogs or Links. - RSS widgets as seen on AFP Blog.

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Widget Screencast Wikipedia Headline 61

Nonprofit Tech for Good

MAY 18, 2020

Do you have content on your website that speaks to those topics? . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for. Sufficient content. There must be at least two active site link extensions (more on this in a moment).

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Google Grant Guide Adopt 331

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Storytelling can help you draw in visitors and encourage them to explore your content beyond your homepage.

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Strategy Nonprofit Guidelines Websites 59

NonProfit Hub

NOVEMBER 3, 2022

If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate. When you’re done reading this, go to your site and try making a donation yourself. Then, we moved the book image and credibility indicators to the right column as supporting content.

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Donation Giving Headline Conversation 51

Media Cause

JANUARY 18, 2022

Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Multi-Image Carousel Ads allow an organization to showcase multiple products, programs, and services—each with its own unique link.

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Google Digital Marketing Images 52

Nonprofits Source

MARCH 21, 2018

Get your next Facebook campaign launched using the resources below: Facebook Ads – Setting up the basics: Facebook Pixel – a Facebook pixel placed on your site will collect data in Facebook’s ad manager. With this information, you serve Facebook ads to people who visit your site.

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Social Media Resource Marketing Media 109

NTEN

MAY 27, 2010

So, as you collectively develop web sites to recruit, engage, retain, and cultivate your constituents, you must ensure your content in fact meets the needs of your target audiences. In order for your site to be truly OPTIMIZED for the search engines, you'll need: To be free of technical issues that would hinder spidering.

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Search Site Content Web 65

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

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Process Content Digital Marketing 98

Connection Cafe

APRIL 1, 2014

Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? That is the number one priority, and there’s no question about the action you’re supposed to take when arriving at the site.

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Google Websites Nonprofit Design 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Over a century after its inception, over 52,000 people in 1823 places across 17 countries participated in the Christmas Bird Count – using email, web sites, and social media tools. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra.

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Measure Fund Impact Minnesota 96

DNL OmniMedia

OCTOBER 22, 2020

If your site isn’t pulling its weight or if you think there’s room for improvement, you owe it to your mission to make some updates. Once you’ve got those all-important pieces in place, you’ll be ready to jumpstart your site design, borrowing a few creative ideas from these all-stars. Donor-focused content.

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Websites Organization Nonprofit Site 52