NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? First, we used earlier campaigns to build momentum.

Case Study 75

Case Study Test America Studies 75

Nonprofit Tech for Good

NOVEMBER 14, 2010

From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate. Don’t just post for posting’s sake.

Facebook 244

Facebook Feeds Content Rate 244

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

MAY 31, 2023

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

Donor 76

Donor Registration Map United Kingdom 76

Global Giving

MARCH 7, 2019

What We Tested. With all the upsides, why did we even need to bother with a test like this? To make things even trickier, it might be easy to assume that a change like this would naturally improve conversion rates, but we couldn’t find many other examples of other organizations who tried something similar and saw a positive result.

Learning 52

Learning Test Sample India 52

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Get Fully Funded

JULY 4, 2022

Evaluating your shortfalls can be hard because often, when you’re smack dab in the middle of a nonprofit, you can’t be objective. Evaluate Your Donor Communications: Why Didn’t This Fundraising Method Work? Look at the click-through rate of your most recent email. You can’t see the forest for the trees. Was it at least 35%?

Method 75

Method Fundraising Social Media Calendar 75

Nonprofit Tech for Good

MAY 25, 2024

Some potential donors may have engaged with your content and expressed interest in your cause but not yet donated. Lead nurturing could look different depending on your needs, but automated follow-up emails with the right content will keep these leads in the fold — and help them eventually turn into donors. Test both!

Marketing 205

Marketing Fundraising Test Nonprofit 205

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Knowing any of these rates is easy.

email 32

email Rate Test Spam 32

Qgiv

FEBRUARY 13, 2023

Using this data, you can evaluate how well your event went and identify problem areas you should be aware of for future fundraisers. With interactive dashboards, you can view your donors’ information and interactions at a glance and get suggestions for how you can improve your retention rate.

Registration 52

Registration Software Nonprofit Gift 52

Nimble AMS

NOVEMBER 12, 2019

But the results also show organizations have work to do around key areas, including offering job opportunities, gathering feedback, and providing targeted and valuable content. Consider areas the study indicates are strengths for most organizations and evaluate your association’s performance.

Life 60

Life Retention Studies Benefit 60

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

Social Media 52

Social Media Media Hints Social 52

Forum One

DECEMBER 11, 2010

So, you have decided you need a tool for collaboration or content management. I assume most people start there because it is arguably the easiest part to grapple with; at least you can quantitatively evaluate and compare various solutions. Hire a Community/Content Manager! Even better. User adoption is a tricky beast.

Adopt 58

Adopt Collaboration Content System 58

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data. For instance, the Ahern Audit runs the “you test” and grade-level tests.

Profile 92

Profile Software Nonprofit Donor 92

NonProfit Hub

DECEMBER 14, 2016

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Depending on where a person opens your email appeal, this is one of the first elements of content that is seen.

email 28

email Effective Fundraising Test 28

NonProfit Hub

AUGUST 13, 2015

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. On the high end of the open rates were the words steps, renewal and executive. Test It Out.

email 28

email Spam Brain Rate 28

NonProfit Hub

AUGUST 13, 2015

The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. On the high end of the open rates were the words steps, renewal and executive. Test It Out.

email 28

email Spam Brain Rate 28

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Here’s how I did it: First, I began by publishing a blog post with a content offer that was relevant to the article.

Digital 111

Digital Marketing Guide Chapter 111

NTEN

JANUARY 11, 2011

In market segmentation, you evaluate your overall donor and constituent base and separate them into smaller groups based on similar characteristics. As you implement simple segmentation strategies, don't be afraid to test different messaging within the same group of people to see what gets the strongest response.

Communication 69

Communication Results NTC Content 69

DNL OmniMedia

MAY 25, 2022

The more your audience enjoys your content, the more time and energy they’ll give to your organization. Where would you like to test your hypotheses against actual research? This consultant can evaluate your nonprofit’s overarching goals and help you define the research objectives that will help you accomplish them.

Research 52

Research Marketing Survey Nonprofit 52

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Rate 53

Bloomerang

AUGUST 5, 2021

But what’s important to understand is that when this feature becomes available to users, your open rates will change. The good news is that this is not a problem because open rates are fool’s gold. The open rate was never a great barometer of success (and neither are Facebook Likes for that matter).

email 131

email Change gMail Rate 131

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Make sure the page provides relevant content and ideally is written for a large audience. Your website should be mobile ready and should load fast.

Google 347

Google Grant Guide Nonprofit 347

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior.

Design 35

Design Websites Practice Philadelphia 35

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. Idealware: I consider Idealware the Consumer Reports for the nonprofit community when it comes to evaluating and rating nonprofit products and technology.

Resource 72

Resource India Case Study Nonprofit 72

Gyrus

FEBRUARY 3, 2016

Demonstrate which types of evaluations are available for training. Show how instructors can assign evaluations. Demonstrate any conformance testing within the solution. Show how a web page url can be turned into training content in the solution. Show training ratings and feedback. Show needs analysis.

Examples 45

Examples eLearning Classes Demonstration 45

Connection Cafe

JULY 22, 2013

Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. People who leave the site (bounce rate). Usability Tests.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 16, 2012

And that's just version 1, scenario 1, baseline growth rate, pilot affiliate roll up. You are planning to do testing in direct mail and didn't account for the cost. Even if you only mail that to a 50,000 test panel, at the added cost of say $.50 Even if you only mail that to a 50,000 test panel, at the added cost of say $.50

Calendar 32

Calendar Test Mail Classes 32

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. It is used to improve content, messaging, and engagement on specific channels. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

OCTOBER 29, 2018

It has been almost three weeks since we concluded bbcon 2018 in Orlando, and we’re still wrapping our head around the terrific content seen and inspiring conversations overheard amongst over 2,000 attendees from across the social, private and public sectors. Foster a data culture, and a testing culture . Know your audience .

Organization 26

Organization Disaster Boston Blackbaud 26

Kindful

MARCH 16, 2021

You can also upgrade to paid plans at up to a 75% discounted rate. We recommend using their 30-day free trial to further evaluate your return on investment on the tool. You can get any of their paid plans at a 50% discounted rate with Asana’s nonprofit pricing. Kindful CRM Integration: Partially.

Software 52

Software Free Paypal Google 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? We'll still learning and tweaking. And that's the point. Be strategic.

Adwords 69

Adwords Google Game Campaign 69

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Conversely, if the technology your nonprofit uses is actually making things harder for your team, it may be time to evaluate a new solution.

Raise 98

Raise Strategy Help Fundraising 98

DNL OmniMedia

DECEMBER 13, 2021

Marketing tools that empower multichannel campaigns, allow you to integrate CRM data with your marketing strategy, and grow your website with a comprehensive, built-in content management system. Bloomerang offers the following core features: An interactive dashboard that shows a nonprofit’s donor retention rate and suggestions to elevate it.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

JULY 9, 2015

As you evaluate data analytics products, remember to keep a close eye on your institution’s objectives for implementation. They both combined internal trend analysis (gift history, visitation rates, membership loyalty, event attendance, etc.) What are the steps to utilizing big data effectively?

San Diego 20

San Diego Data Benefit Analytics 20