Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Yes, Facebook’s new donation tools could be awesome, but only if we promote the donation tools to our supporters and donors which many nonprofits are unwilling to do at this point. Nonprofit social media managers are bombarded with depressing content. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Greater Giving

AUGUST 10, 2023

Here’s a comprehensive media relations definition of responsibilities: Strategic Event Promotion : The Media Relations team takes charge of formulating an effective and creative promotion strategy for the event. Each channel requires tailored content and engagement strategies to maximize outreach.

Roles 40

Roles Media Press Sponsor 40

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Deciding What Social Media Tools to Use.

Social Media 245

Social Media Media Ning Social 245

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar 197

Calendar Google Organization Plugin 197

Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? We currently use a plethora of online tools to spread the word and talk to people.

Social Media 190

Social Media National Interview Examples 190

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. Use words that highlight the significance of the contents, such as “important,” “breaking,” “urgent,” “tomorrow,” and “now.”

Sample 121

Sample email Campaign Fundraising 121

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Put All of Your Eggs in One (Paid) Basket.

Marketing 105

Marketing Virtual Sponsor Social Media 105

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . For example, content meant for a long-time donor may not be best suited for the inbox of a new supporter.

Retention 94

Retention Communication Donor Strategy 94

Nonprofit Tech for Good

DECEMBER 20, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs? I also love Twitter, but that’s just my personal obsession with the tool!

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Those are definitely not the qualities of a good social media manager. Learn basic HTML. By early December I was anxious, angry, and hopeless. TV is about to change dramatically.

Social Media 247

Social Media Media Management Social 247

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

OCTOBER 5, 2011

In the era of social media, LinkedIn Groups have been one of the most underutilized and overlooked tools available to nonprofits. The best practice is to ask that members post all promotional content under promotions and jobs, and that discussions be reserved solely for sharing resources, discussing issues and ideas, and seeking advice.

Linkedin 196

Linkedin Group Practice Management 196

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. A popular piece of content will stay for a longer period of time in the News Feed of your fans. This post summarizes some of the key points and resources shared.

Measure 100

Measure Facebook Screencast Metrics 100

Connection Cafe

MARCH 16, 2021

Account-based marketing (ABM) implies definition of companies or groups of companies which you want to develop business partnerships with. Study your customers’ preferences to nurture them with valuable content, so they could know more about your product and get some benefits. Create account-orientated content. Conclusion.

Marketing 26

Marketing Statistics Analysis Case Study 26

.orgSource

DECEMBER 11, 2023

Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. We wanted to create shorter assessments of specific content that could be administered over time. Gartner provides this definition. That gratitude is priceless.” Consolidate tech islands.

Tech 221

Tech Gartner Online Platform 221

Qgiv

JUNE 24, 2021

Read on for nine tools you can use to promote your fundraiser like a pro! Word-of-mouth marketing is one of the oldest (and most successful) tools in a marketer’s toolkit. For example, you might include sharing icons on your event registration page, and you’ll definitely want to encourage sharing in emails and social media posts.

Fundraising 59

Fundraising Press Social Media Sponsor 59

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

NonProfit Hub

JULY 9, 2019

Email is definitely not a thing of the past. The ROI of email marketing is 4 times higher than other marketing strategies such as social media or paid adverts. In 2019, emerging tools such as Alexa have made this possible. If you’re overlooking engaging your donors in your 2019 fundraising efforts, you’re losing a lot.

Trend 74

Trend Fundraising Alexa Social Media 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

The first reason is the excessive focus on specific social media tools. Many first-timers are introduced to social media via specific tools. Many ’social media experts’ who are practitioners rather than thinkers also focus on specific tools. My own approach to social media is both tool-agnostic and terminology-agnostic.

Social Media 106

Social Media Media Social Aggregator 106

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. blog posts from Geoff Livingston and Valeria Maltoni about one popular influence measuring tool. KD Paine’s checklist, step 2, is to select a listening/monitoring tool, an important step in the measuremet process.

Summary 94

Summary Social Media Measure Media 94

DNL OmniMedia

MAY 25, 2022

Definition of Data Analytics for Nonprofits. Definition of Data Analytics for Nonprofits. Data analytics is one tool in that mission. If so, it may be time to revamp certain pieces of content or redirect older pages to more relevant, updated content. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. This is really helpful in order to evaluate the appropriate tools for your work.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Social media is described in terms of the mission, not the tools. We talk about how using the tools expands our mission." And, they don't just talk, it is backed up with reports and graphs about how the use of the tools supports their work -- the connection between the online efforts and people using services on land.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Streamline: The literal definition is to design in a form that offers the least resistance to fluid flow. I have years of blog content and resource collections. Some of the topical themes I will work in more depth: Listening: I have focused on the free tools and have some great step-by-steps. I have a confession.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Social media is a great tool for increasing supporter engagement; a majority of nonprofits have realized this. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011. It says that 22.7%

Trend 100

Trend Technology Gartner Nonprofit 100

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). In those early years, e-newsletters were designed to look like print newsletters and contained a large amount of news content taken directly from their print edition.

email 363

email Practice Marketing Newsletter 363

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. ROI: Very few nonprofit survey respondents are generating real revenue on commercial social networks like Facebook or branded social networks on their web sites.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

During the month of September and into October, the WeAreMedia project will be discussing the content in the tactical modules on the wiki. The ROI ideas were particularly helpful as you're correct, it is important to be adding more value than just "keeping up with Joneses." The first module is on Listening. Why listening?

Wiki 50

Wiki Module Social Media Beginner 50

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" – Jessica Kutch, SEIU @Katrinskaya : Viral content = Stuff that gets forwarded.

Social Media 28

Social Media Campaign Advocacy Online 28

Connection Cafe

JANUARY 15, 2015

I know that at the user levels there’s often a concern about not knowing how to use new technology or adopt new processes (which can oftentimes be handled with training), and weariness about the level of work required to take on this new system or process (which can be handled with a well-defined job definition). Diversification is key.

Work 20

Work Nonprofit Adopt Method 20