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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Regularly emailing unengaged contacts might lead to a “no harm, no foul” scenario of them tuning out appeals.

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Fonteva Implementation & Managed Services

fusionSpan

Fonteva Implementation and Managed Services Maximize your Salesforce investment and make it easier to manage membership experience with Fonteva AMS implementation and full life cycle managed services. Our Fonteva managed services Implementing Fonteva doesn’t end with the launch. What is Fonteva?

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Ultimate Guide to the Community Services Recovery Fund

CauseVox

The Government of Canada has rallied behind nonprofits with its historic Community Services Recovery Fund. Sign up for Community Services Recovery Fund tips and updates: We will be launching free resources to help with the application process in the coming days and weeks. Applications are due on February 21, 2023.

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Making a Connection: Tips and Tricks for Designing a Contact Page

Byte Technology

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? Give your users a reason to contact you. Read on for more. Don’t overthink the amount of information you’ll need.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. For IAEE, it’s important to keep a pulse on what members are asking and saying about the association’s products and services.

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Paid services are low-cost and offer more features. Ability to test emails to see if they will be delivered to users’ Spam folder.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. Use p op-ups only on desktop.

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