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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Contact us at any time to speak with one of our data-loving experts.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. To install SSL certificates on your website, contact your website hosting provider.

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Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. On screen 2, the donor enters their contact information. Maybe it’s time to test out a new design! Single-page form screenshot.

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Making a Connection: Tips and Tricks for Designing a Contact Page

Byte Technology

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? Don’t overthink the amount of information you’ll need. Give your users a reason to contact you. Read on for more.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Make sure you do something with the information.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail).

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