Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. What are the key data points to include in donor communications?

Communication 98

Communication Donor Data Guide 98

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Presentation.

Metrics 219

Metrics Community Map Template 219

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Set up your KPI and metrics! This blog post provides additional recommendations for creating key metrics that align with your strategic objectives.

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 9, 2021

email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Curated content relevant to your mission.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Solicit feedback about your clients’ communication preferences and ask how they came across your business. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

MAY 8, 2019

The merger greatly expanded Race Forward’s capacity, number of programs and communication needs. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 241

Online Hunger Metrics Drupal 241

Cloud 4 Good

MAY 5, 2022

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

Nonprofit Tech for Good

AUGUST 6, 2023

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 240

Practice Fundraising Guide Channel 240

Association Analytics

SEPTEMBER 27, 2023

These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting. This insight can then inform course scheduling, content creation, and more.

Analytics 169

Analytics Analysis ROI Associations 169

Nimble AMS

MARCH 25, 2022

Here are seven essentials for your association’s online community plan: . Goals and success metrics. Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. Number of online community logins. Content strategy ?.

Community 133

Community Online Strategy Guidelines 133

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. It’s obvious to anyone who spends time online that video is taking over the internet.

Video 139

Video Communication Strategy Stats 139

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. Increasing the frequency of your communication or introducing weekly prizes can help sustain momentum and drive continued participation.

Analytics 98

Analytics Data Spam Fundraising 98

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). Communication preferences. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement.

Metrics 75

Metrics Brain Social Media Social Network 75

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience.

email 52

email Service Marketing Metrics 52

Nimble AMS

MARCH 10, 2024

Read our blog to learn more about online communities and discover how your association can use one to boost member connections and loyalty. What is an online community? An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually.

Community 115

Community Platform Benefit Online 115

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 236

Facebook Fundraising ROI Virginia 236

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. And it could… if nonprofits didn’t need to write anything good.

Content 273

Content Websites Tips Voice 273

EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? It communicates how primary health services have been strengthened in the wake of COVID-19. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics.

Report 180

Report Organization PDF Tanzania 180

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Communicate to leadership and staff in their language. Some tips to help you communicate: Be clear on assumptions.

Analytics 169

Analytics Language Associations Case Study 169

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 228

Track Mobile Media Fundraising 228

The Storytelling Non-profit

APRIL 12, 2022

Your fundraising and communications work greatly benefits when you write simple, clear copy. Relying on the word “impact” to communicate impact – I can’t even tell you how many appeals I read each year that have a call to action that say ‘donate today to make a difference, have an impact, etc’ yet fail to show me what that impact is.

Storytelling 94

Storytelling Impact Profit Story 94

CauseVox

APRIL 6, 2023

We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign. How to quickly set up a campaign on CauseVox.

Fundraising 76

Fundraising Benchmark Metrics Nonprofit 76

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

Exercise 55

Exercise Social Media Offline Content 55

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. With these insights on your target audience, you can make informed decisions about their learning objectives and create content that inspires meaningful engagement. Just remember to tailor your content to each channel.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75