Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 95

Online Fundraising Benchmark Adwords 95

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Storytelling is a tool that supports various fundraising and communications strategies and goals. Start by narrowing down what you’re using storytelling for.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 221

Facebook Raise Fundraising Audience 221

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Whole Whale

SEPTEMBER 3, 2021

Benchmark Data Now. After the changes go live this fall, you can reaudit your account once you’ve sent enough emails to get an idea of new trends—if you see a noticeable change, you can adjust your benchmarks. A/B Test Email Content. If you’ve never tried emojis in your subject line, now is your moment. Use your UTMs.

email 104

email Marketing Test Mail 104

sgEngage

JANUARY 16, 2024

Use the AI tools in your fundraising platform to tell a more compelling story in your donor communications. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Content with a visual element receives up to 94% more views.

Effective 74

Effective Tips Fundraising Blackbaud 74

sgEngage

NOVEMBER 10, 2023

Communicate the importance of those goals to existing and prospective donors, and highlight the benefits of recurring donations (over one-time donation) to both the donor and to your organization’s goals. Donor management software consolidates these time-consuming processes to make it easier for organizations to utilize donor metrics.

Donation 52

Donation Blackbaud Retention Gift 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. Ability to set default content, design pages, and clone campaigns. Consider using a tiered approach, by encouraging donors to meet certain fundraising benchmarks to qualify for incentives and prizes. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

NetWits

NOVEMBER 11, 2010

Knowing that should make you think long and hard about the subject line in all of your outbound email communication. I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Pay attention to this trend and start reviewing your email content with an eye for length.

email 212

email Profit Registration Review 212

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your fundraising strategy should address how you will connect with supporters online, including your digital marketing strategy, virtual event plans, and personalized online communications. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. As content platforms and devices become more diverse, it is a good idea to make sure your content can follow your audience.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure. As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure. As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Set Program Goals & Metrics. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? QUESTION: How often should an organization communicate with a donor? GARY: The simply answer is “yes!”

Retention 148

Retention Donor Data Advice 148

Care2

SEPTEMBER 30, 2014

37% of organizations did not engage in any communications with new subscribers within the first 30 days. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. How welcoming!

Studies 78

Studies Online Fundraising Nonprofit 78

Nonprofit Tech for Good

MAY 25, 2024

An automated communication that feels inauthentic can do more harm than good for your brand. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. With the rise of AI, these tools are getting even more user-friendly every day.

Marketing 205

Marketing Fundraising Test Nonprofit 205

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Tone and Content Are Important for Cultivation and Engagement. Craft a Series of Email Messages.

email 36

email Support Online Template 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The content was on all channels, not just social media. The first stage was to look at increases in metrics if all staff added social media tasks to their jobs. This gave them the confidence to invest in a social media staff person and they saw more results. Case study is here ). 4. Brainstorm objectives.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. This is true in the digital and communications teams too. Plan your content and any calls to action with this in mind. - Please tell us if you know of one! What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

I spoke to a group of nonprofit in Seattle a few weeks ago at Pyramid Communications who found the advice for taking incremental steps towards improvement very useful. The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. We’re all midstream with our communications.

Measure 99

Measure Track Model Seattle 99

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Communicate with your fans regularly just to stay in touch or with special news, offers and information. Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Stand up 2 Cancer.

Facebook 97

Facebook Stats Los Angeles Tips 97

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. NTEN is also doing this flash poll to learn how nonprofits make sense of their own data.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

OCTOBER 25, 2016

It focuses on how to use pre and post event communications to build lifelong event supporters. This is the next frontier in how nonprofits can truly target and communicate with their supporters and prospects in the digital world. 1:30 PM – Content Strategy and Constituent Personas. Wednesday, Oct 26. Thursday, Oct 27.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

CauseVox

OCTOBER 11, 2021

We’ll be covering: Creating A Plan For Year-End Giving 2021 Aligning Year-End With #GivingTuesday Choosing Your Fundraising Approach Developing A Year-End Campaign Strategy Marketing and Communications For Year-End Giving. What is a realistic goal for the timeline and your community? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73