Communication Content Metrics ROI 
Achieve
OCTOBER 6, 2023
In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Storytelling is a tool that supports various fundraising and communications strategies and goals. Here’s a few examples: Telling a story in.
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Association Analytics
SEPTEMBER 27, 2023
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.
Greater Giving
MAY 25, 2022
Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.
Amy Sample Ward
FEBRUARY 26, 2012
I am a big fan of actionable metrics. In this scenario there is no way to exchange social media coins for broader communication or marketing dollars. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. But who cares when you can boast 50,000 likes on your Facebook Page.
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. Finding the ROI. Video is cool, but it is also expensive (in time and money).
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