Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Most nonprofits begin their year-end fundraising planning in November, but 7.7% to submit tax-deductible gifts. start as early as September.

Guide 107

Guide Giving Nonprofit Metrics 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).

Metrics 96

Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action.

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 2) Twitter.

Social Media 270

Social Media Social Media Tech 270

Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

Channel 70

Channel Tips Advice Photo 70

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. Blog Unique Visitors.

Track 186

Track Mobile Media Fundraising 186

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Practical Implementation Does Social SEO matter for your Nonprofit? Does Social SEO matter for your Nonprofit?

Search 59

Search Alternative Social Social Media 59

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Below you will find a short but informative template that contains everything about creating a nonprofit marketing plan. Despite being a nonprofit organization, timelines and goals should be clearly defined. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

Social Media 223

Social Media ROI Media Myspace 223

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Social Media 244

Social Media Management Media Social 244

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Related Links : Kentucky Nonprofits website.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Typically, this information about your brand or nonprofit. The subscribe option gives you another channel to share public information related to your work or professional life. She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter.

Metrics 129

Metrics Facebook People Change 129

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

Social Media 189

Social Media Foundation Examples Media 189

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. According to Getting Attention’s guide to Google Ad Grants , the program “gives eligible nonprofits $10,000 in free advertising credits every month.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Why Nonprofits Need A Digital Marketing Plan. Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. The successful implementation of social media for your nonprofit requires forethought and planning. Make sure they are the right ones.

Social Media 222

Social Media Media Avatar Organization 222

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age. Source: Branding in a Digital Age - HBR.

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 350

Fundraising Mail Law Donation 350

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Lesson 87

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

APRIL 13, 2013

If you’re at The 2013 Nonprofit Technology Conference we’d love for you to join us > [link]. The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Does social media work as a direct response fundraising channel? It’s going to be a great time!

Social Media 101

Social Media Media Social Fundraising 101

Achieve

JULY 2, 2019

Obviously, I was flattered, but also anxious to deliver a lecture that could bring true value to nonprofit professionals. . Now I recognize that many nonprofit organizations may not be able to send their team to conferences, so I’ve rounded up an overview of the ten social media mistakes discussed at Planet Philanthropy: . was born.

Social Media 52

Social Media Media Hints Social 52

John Kenyon

SEPTEMBER 5, 2018

Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. Most nonprofits are able to talk about what they are interested in and what they are doing. Example Reports.

Data 52

Data Strategy Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning API 95

Media Cause

JUNE 22, 2021

In fact, depending on a 501c3’s annual expenses, a nonprofit could spend 5% – 20% of it’s annual resources on direct advocacy or lobbying. It generated the most in-platform engagement of any content Pathfinder has shared on Twitter to-date – and was a top driver of shares on Instagram. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

NTEN

OCTOBER 12, 2012

The emerging field of Engagement Scoring provides the tools for nonprofit communication specialists to make data-driven decisions to engage site visitors. If your organization is like most, you have a communications team pushing content through multiple channels. Is it the total contributions from an outreach campaign?

Communication 78

Communication Metrics Mail Channel 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . SMS was 2020’s hottest not-so-new channel.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0 Connecting With New Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! The twitter feedback was very positive. What is your conversion rate?

Social Media 50

Social Media Reflection Media ROI 50

NTEN

JANUARY 14, 2013

[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing.

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions.

Social Media 113

Social Media Measure Action Media 113