EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Why should nonprofits use digital advocacy forms now? Why should nonprofits use digital advocacy forms now? What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Jacob Harold, “ Nonprofits Master “Medium Data” Before Tackling Big Data.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

Strategy 177

Strategy Giving Fundraising Gift 177

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Below you will find a short but informative template that contains everything about creating a nonprofit marketing plan. Despite being a nonprofit organization, timelines and goals should be clearly defined. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? Enter source codes.

Measure 50

Measure Strategy Analytics Channel 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. But first best practices and measurement , learning, and improving. This guide for business marketers is relevant to nonprofits.

Marketing 109

Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. You have two donors.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Many nonprofits use EventBrite for this purpose. One of the more popular with nonprofits is ThunderClap.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. So having a few brainstorming facilitation techniques to use with your team, is useful. What are your best tips?

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Data Measurement'

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. I hear she is working or has finished a second book on content marketing for nonprofits, and if you haven’t read her first book, here’s where to find it.

Calendar 117

Calendar Content Tunisia Strategy 117

NonProfit Hub

MAY 17, 2021

There was no thematic direction for this lineup other than to speak on a trending topic for nonprofit pros. ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. The days of press releases may be over, but that’s ok…we can become media channels. Web-to-Lead Conversion Rate. Not with Julia.

Causes 56

Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Want to Raise Money Online? Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. What is needed for nonprofit organizations to make this shift? What is the difference?

Culture 115

Culture Data Measure Social Media 115

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

The 2013 Nonprofit Technology Conference takes place in Minneapolis next week. It is the largest gathering of people who work in the nonprofit sector and technology. Join us for a discussion about the value of failure in the nonprofit technology sector. Gaping Void Cartoons. April 12, 2013 – 1:30-3:00 PM.

Conference 97

Conference Technology Minneapolis Technique 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Social media is an important channel for both these groups.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

Influence 115

Influence Social Media Marketing Strategy 115

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success. Momsrising does not look at the number of fans as an end point – and neither should your nonprofit. Focus on Engagement That Leads To Action.

Facebook 135

Facebook Results Change Organization 135

Everyaction

JULY 18, 2018

The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. Your fundraising team should bring together a mix of nonprofit pros with complementary skills and align them around your strategic plan.

Guide 108

Guide Fundraising Nonprofit Template 108

Tech Soup

DECEMBER 4, 2014

At TechSoup, I've noticed we're talking more and more about the importance of data for nonprofits. In addition, the nonprofit evaluation services GuideStar , Charity Navigator , and BBB Wise Giving Alliance have teamed up on something called the "Overhead Myth letter. It was called Five Data Don'ts for Nonprofits.

Data 67

Data Hunger Evaluation Analytics 67

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Best practices for effective use of common social media tools: Facebook and Twitter.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

Test 114

Test Impact Experiment San Francisco 114

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.

Mobile 57

Mobile Guide Giving Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin came up and gave a mini-lesson on how to use this technique. Perhaps not worth investing outreach and engagement time on this platform!

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

In our book, Networked Nonprofit , we describe the principles for becoming a networked nonprofit – a nonprofit that is simple, agile, transparent, and works more like a network than an isolated fortress. The Networked Nonprofit Practice Model. Click Through to Flickr for Attributions.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Spectragram.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. Nancy’s book launched the same month as the Networked Nonprofit. Zilch by Nancy Lublin.

Amazon 116

Amazon Nonprofit Social Media Oregon 116