Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? Enter source codes.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 113

EveryAction

AUGUST 3, 2023

Often, organizations set their giving levels by identifying what they already consider a major donor; setting specific, measurable, attainable, realistic, and time-bound (SMART) goals for how they would like to grow their major donors; and setting parameters from there.

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Strategy Giving Fundraising Gift 177

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Again, using design-thinking facilitating methods, the process started with a presentation from the executive director on the strategy for the year and measurement. Data Measurement'

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Design Marketing Metrics Measure 99

Pamela Grow

OCTOBER 30, 2023

Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. having your marketing team launch a new campaign and explore a different communication channel). Measurable: Set a quantifiable target for the goal, such as increasing the number of monthly donors by 20%.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. But first best practices and measurement , learning, and improving. How are you defining and measuring success?

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Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels. Nelson offers more insights on CompassPoint’s experience here on Kivi Leroux Miller’s excellent blog nonprofitmarketinggiude.com.).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Measure, Test, Refine.

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Social Media Headline Media Social 101

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. But that doesn’t mean analog channels aren’t valuable!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. The days of press releases may be over, but that’s ok…we can become media channels. Bill walked us through seven different perspectives organizations can use to further their mission using traditional media plus new channels.

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Causes Time ROI Influence 56

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. Each post should have a particular goal, and you should measure the result. However, social media channels meet both criteria and are perfect for reaching out to your target audience.

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Marketing Create Nonprofit Platform 88

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? Growing your community of supporters is the only measure that matters.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). What tools, techniques, or work flows work for you?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Lee Odom recommends a few techniques for finding influencers based on keyword research in this post. Maybe you are sharing their content on your social media channels or you may be curating a blog post that links to their content.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Social Media Integration Tools Tips 126

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin came up and gave a mini-lesson on how to use this technique. Perhaps not worth investing outreach and engagement time on this platform!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate.

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Content Marketing Free Fundraising 120

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Spectragram.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Using Data to Measure Your Mission – Laura Quinn. April 12, 2013 – 1:30-3:00 PM. April 12 at 8:30-10.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Peer Case Studies. Sign up here to receive a notification when it is published). .”

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Social Media Integration Media Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Measuring Success Measuring of this investment should be dependent on a few KPIs. . This should be measured immediatly after superbowl, then after March 1st contest announcements, then 1 year after the programs went into funding. I was so happy that Jeremiah Owyang shared his research note taking technique.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

The nonprofit must set up a robust listening process, integrating listening on social channels as part of program or communications planning research. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels.

Social Media 101

Social Media Practice Media Social 101

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

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Mobile Guide Giving Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. There are several tactical techniques that consistently work on Facebook to inspire engagement. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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