NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 62

Mail Channel Strategy Fundraising 62

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals. your KPIs .

Marketing 91

Marketing Registration Map Virtual 91

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 236

Facebook Fundraising ROI Virginia 236

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

Practice 52

Practice Marketing Fundraising Social Media 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 277

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

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Gift Consultant Audience email 207

sgEngage

SEPTEMBER 11, 2023

Tips for Marketing Your Charity Golf Tournament 1. Leverage digital channels. Your event website becomes the home base for marketing your golf fundraiser. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage. Use an event website.

Charity 79

Charity Create Sponsor Sample 79

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Let’s get started! Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

Achieve

OCTOBER 6, 2023

By paying more attention to which posts and other social media activities garner the most engagement on the platforms, you’ll be able to hone your strategy over time to spark more interest in your nonprofit. But with so many platforms to choose from, how do you decide which ones to center your efforts on?

Social Media 52

Social Media Metrics North Carolina Media 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness.

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Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

JULY 14, 2021

Many brands host their event on a virtual event hosting platform that facilitates chat rooms during sessions, pre-recorded sessions, private messaging, social rooms, networking rooms, and more. . These include: Choose your virtual conference platform. . Market your event through various channels. Greater ROI.

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Virtual Conference Hosting Library 98

AccelEvents

JUNE 23, 2020

Tips for marketing your virtual trade show. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Can provide useful marketing data. Better Data Collection.

Virtual 84

Virtual Guide Registration Sponsor 84

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you. There are so many options for social media platforms now, but don’t feel like your nonprofit needs to do all of them. But when should you post?

Social Media 52

Social Media Share Media Social 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. In essence, the role of event marketers has transformed from a cost center to being a revenue-generating profit center. The Changing Role of the Event Marketer. The Shift in Events For Today’s Event Marketer.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Here’s how the text fundraising process works: Your nonprofit chooses a text fundraising platform or service provider. These platforms prioritize security and a positive experience for both nonprofits and donors.

Mobile 56

Mobile Guide Giving Fundraising 56

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. For example, you can answer these questions: What communication platforms do these individuals use? Share your posts across all marketing channels. Be proactive about marketing your blog posts to your audience. What other blogs do they like to read?

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Practice Organization Nonprofit Content 36

Achieve

JANUARY 18, 2023

Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. including free platforms like Zoom. Social media platforms. to optimize your marketing approach. To build your remote audience, leverage the following marketing channels: .

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Virtual Fundraising Nonprofit Hosting 97

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Email marketing software.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

AccelEvents

JUNE 23, 2020

Tips for marketing your virtual trade show. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Can provide useful marketing data. Better Data Collection.

Virtual 52

Virtual Guide Registration Sponsor 52

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. As a marketer using Analytics 4, you are now able to build and maintain audiences from your visitors across the web and on your app. Added granular control. Deeper audience integration with Google Ads.

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Analytics Google Phase Nonprofit 52

sgEngage

APRIL 10, 2023

Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent. To expand your audience, consider how you can take a multi-channel marketing approach. Start testing your outreach plans.

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Demographics Retention Donor Research 74

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Double the Donation

DECEMBER 7, 2021

We’ve made a lot of significant changes to the Double the Donation platform this year in order to provide increased functionality and streamline matching gift processes. Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach?! Product Updates & Enhancements.

Review 52

Review New York City Gift Integration 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online.

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Practice Online Fundraising Nonprofit 339

Bloomerang

NOVEMBER 10, 2023

For example, they may collaborate with your donor recognition team, event planner, volunteer coordinator, and marketing manager. Follow up on a different marketing channel, such as social media. Look for a platform that helps automate many steps of the major donor cultivation and stewardship process.

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Gift Raise Guide Relationship 99

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, think like a marketer. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

Social Media 189

Social Media Foundation Examples Media 189

NonProfit Hub

MAY 17, 2021

Cause Camp was virtual again this spring, but thanks to a revolutionary platform and the A-game of our all-star speakers , attendees walked away with new networking connections, ideas and insights to help them do more good. . ” Peter Ross | How to Measure the ROI of Your Marketing Strategies.

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Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

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Google Search email Time 97

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The level of supporter engagement with each of your marketing platforms. However, without proper outreach and marketing, they won’t be sufficiently informed about your GivingTuesday campaign.

Giving 120

Giving Retention Metrics Demographics 120

NonProfit Hub

SEPTEMBER 25, 2015

Integrated marketing communications. Maybe, but it’s a concept that many for-profit marketers live by, and your nonprofit should too. In simplest terms, integrated marketing communications, which we’ll call IMC, means that all of your communication tools work seamlessly together to create a consistent image and message.

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Integration Practice Profit Marketing 28