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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

Offline 209
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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The Surprising Truth About Online Donors. The Importance of Moving Donors Offline. The Long-Term Value of Online Donors. Download Now!

Offline 219
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. They get worse over time.

Benchmark 144
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. The downside is that online donors are often one-hit wonders. Download Now!

Technique 201
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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118
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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! Q: What does “online” add to the community organizing? Online networking means communities can form that aren’t based in the same physical place.

Community 179
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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Other opportunities will come as your nonprofit becomes well-established online.

Digital 52