Nonprofit Tech for Good

FEBRUARY 28, 2021

The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships.

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Social Media Hunger Donor Media 300

Media Cause

AUGUST 31, 2021

If your competition is putting budget toward a paid Google Search campaign, consider allocating a portion of your marketing budget to focus on your key efforts during high-impact times (e.g. What is the goal of the campaign? . Giving Tuesday) to increase your reach with your potential audience through a paid Google Search campaign. .

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Channel Digital Marketing Phase 52

Nonprofit Tech for Good

AUGUST 29, 2022

If every needed volunteer contributed just one hour each week, that time could be valued at about $16 billion annually ! Volunteers can have an enormous impact on reaching your goals. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers.

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Volunteer Management Tips Application 273

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? 2) Review Your Goals. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper. Are there any key, timely motivations that you can hone in on to engage these groups? Here’s how to start.

Communication 292

Communication Fundraising Test Hints 292

Media Cause

NOVEMBER 3, 2023

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels.

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Project Communication Management Doc 105

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets.

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Mobile Digital Fundraising Advocacy 130

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. Sales are instant.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

FEBRUARY 12, 2021

The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month.

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Effective Fundraising Nonprofit Channel 278

M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Giving Museum New York City Boston 95

EveryAction

JUNE 21, 2023

To illustrate, by the time 2023 Pride began on June 1, there were already over 500 pieces of anti-LGBTQ+ legislation proposed or passed in state legislatures across the country. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. But remember not to make your year-end appeal all about reaching your goals. Now (August or earlier) is the time to start planning your end-of-year giving campaign! Goals S.M.A.R.T. Set S.M.A.R.T.

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Campaign Giving Tips Mail 98

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Are you taking advantage of this time your customers spend on their phones and computers? Personas are fictional people who represent the different audiences your business needs to appeal to.

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Map Digital Business Marketing 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) By listening to your donors and continuously learning from their giving trends, you can make adjustments to your fundraising strategy in real time to increase your campaign’s revenue.

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Gift Consultant Audience email 207

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

EveryAction

MAY 11, 2023

When you have a goal to meet—like asking a governing body to sign a bill into law, telling a CEO or other stakeholder to change a behavior or policy, or meeting goals around educating decision-makers on your issue area—you know you can’t do it alone. This may mean asking someone five times or more to get an actual response.

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Advocacy Nonprofit Training Train 207

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares.

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Video Share Social Social Media 312

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Outline your digital marketing goals. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Get Fully Funded

AUGUST 14, 2023

An online fundraising campaign is different than a simple online fundraiser. It’s a strategic, multi-faceted approach with a very clearly defined need and goal. It’s not something you’ll do often – maybe only a few times a year. There are lots of different reasons to run an online campaign.

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Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

APRIL 2, 2023

1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved. Once it’s built, it’s done!

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email Campaign Marketing Fundraising 78

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Together, these two channels optimize the delivery of any kind of communication material. .

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Retention Communication Donor Strategy 96

Greater Giving

DECEMBER 15, 2022

Outreach is all about creating and cultivating relationships with your donors, and digital marketing is no different. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . These can be quarterly or annual goals.

Digital 75

Digital Marketing Donor Channel 75

Allegiance Group

APRIL 15, 2024

What is the difference between donor acquisition and retention? While different, these concepts are related. Prioritizing donor stewardship efforts will help you retain more donors so your time, effort, and money spent acquiring donors isn’t wasted. The steps in this process will look different from nonprofit to nonprofit.

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Fund Donor Strategy Search 52

sgEngage

DECEMBER 20, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. If a government regulation changed or community preferences shifted, would you have time to react? Identify the top line for each channel.

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Foundation Build Grant Fund 83

CauseVox

JULY 18, 2023

If you already have a plan in place, it’s time to pull it back up and review the hard numbers. Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Are you on track to meet your goals? Are you on track to meet your goals? If so, excellent job!

Develop 77

Develop Fundraising Pledge Track 77

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Use this time of the year to audit your long-term plan to ensure it’s a powerful tool for your annual planning.

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Podcast Fundraising Storytelling Culture 89

Get Fully Funded

JANUARY 24, 2024

But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. Less team time spent on emails: All your team has to do is create email templates and configure the recipients in your software. To cultivate these relationships, strategic communication is key.

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Relationship email Donor Wisconsin 59

NonProfit Hub

MAY 17, 2021

Whether it was Tammy Charles pushing us to build powerful corporate partnerships or Bill McKendry providing a detailed list of ways our organizations could make a leap forward, we all left feeling inspired to crush our goals in 2021. The days of press releases may be over, but that’s ok…we can become media channels.

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Causes Time ROI Influence 56

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program. When laying out your goal, consider following the SMART model for goal setting. Determine your objectives.

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Analytics Data Giving Metrics 52

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch.

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WordPress Content Strategy Create 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

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Mail Fundraising Nonprofit Channel 52