Remove category marketing-communications
article thumbnail

Want To Be a Leader? Get to Know Yourself

.orgSource

Does self-awareness mean you realize you’re a number cruncher first and a communicator second? Organizational psychologist Tasha Eurich identifies two categories of self-awareness. The second category , external self-awareness, means understanding how other people view us, in terms of those same factors listed above.

Awareness 221
article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

email 334
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

It’s a challenge for many international organizations to engage with (and navigate the complexities of) what many consider to be the world’s most generous market. philanthropic market with more than 1.5 philanthropic market with more than 1.5 million nonprofits – and increasing its likelihood of success in securing U.S.

article thumbnail

Challenging Conversations—Tackling Risk

.orgSource

In digital markets, circumstances can shift quickly toward the unexpected. They offer three categories of situations. Prevent Internal Injuries The first category includes the situations that we can, and should, prevent. Manage Disruption Life’s unexpected curve balls are the third category of risk. No one was exempt.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

YouTube 221
article thumbnail

3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

From day one, you should collaborate with a design or marketing firm experienced in branding. Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. Soul Searching as a Launch Pad.

Tools 295
article thumbnail

Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity

sgEngage

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?