New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. None of this is an exact science and even if it were, none of it would help if the email never reached the intended recipient. That is something the American Cancer Society has long done. “If And the only way to know is to test.”
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