Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Add a pop-up!

Practice 339

Practice Online Fundraising Nonprofit 339

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

Data 95

Data Giving Work Test 95

Achieve

DECEMBER 8, 2022

Track engagement and follow up. You can make this request in an email, or you can highlight social media accounts in your newsletter. You can even add a QR code to direct mail that leads to your organization’s account. Add links on your social media posts that lead back to pages like: Fundraising campaign pages.

Social Media 52

Social Media Relationship Donor Media 52

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Awhile back, I wrote about tracking click-throughs using query strings. note: Actually, they have.]. Bookmark the page.

Track 68

Track Analytics Google Campaign 68

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. 1) Website.

Social Media 265

Social Media Social Media Tech 265

Neon CRM

NOVEMBER 17, 2023

Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Looking for an easy win?

Strategy 98

Strategy Measure Social Media Metrics 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. Launch your campaign. Along the way, it’s key to track and analyze your campaign’s performance data.

Fund 52

Fund Donor Strategy Search 52

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. For example, a drip campaign can educate new subscribers about your cause, gradually engage them with stories of impact, and eventually encourage them to become more involved. Content is king.

email 52

email Service Marketing Metrics 52

Nonprofit Tech for Good

JULY 23, 2012

To learn more about how your nonprofit can launch a text messaging campaign, utilize text-to-give and mobile wallet technology, and launch a mobile website, please see my upcoming webinar on mobile technology and mobile fundraising for nonprofits. Pitch to Your Website, E-newsletter, Blog, and Print Materials.

Group 209

Group Practice Mobile Nonprofit 209

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Renewal letters or emails are less expensive than acquisition campaigns.

Retention 52

Retention Donor Rate Mail 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. It’s true that Web 2.0 Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 229

Donation Practice Mail Newsletter 229

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

email 52

email Rate ROI Social Media 52

Tech Soup

DECEMBER 19, 2011

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand.

Mail 50

Mail Rate Library Newsletter 50

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Create an entire campaign.

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. 2) Launch an e-newsletter. Many NGOs do send e-newsletters, but via BCC. Of course, being based in the U.S., 1) Launch a new website that is mobile-optimized.

Practice 275

Practice Develop NGO Online 275

Qgiv

AUGUST 9, 2023

It also lets your nonprofit hear from an outside perspective that can help you optimize your efforts and improve your projects, campaigns, stewardship efforts, and programs. Day 5: Send a mailed thank you note (consider handwriting the note or having your executive director sign the note for a personal touch).

Relationship 52

Relationship Donor Gift Retention 52

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Some of the decisions you make early on will affect your social media campaigns for years. Make sure they are the right ones.

Social Media 217

Social Media Media Avatar Organization 217

sgEngage

FEBRUARY 17, 2023

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. It’s worth spending some time here, because segmented campaigns get 14% more opens. Newsletters.

email 78

email Communication Effective Fundraising 78

Nonprofit Tech for Good

JUNE 7, 2011

Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. sign a petition and send an e-mail) to help prevent animal cruelty. At least I hope so.

Advocacy 215

Advocacy Mobile Nonprofit Adopt 215

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

FEBRUARY 18, 2023

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. It’s worth spending some time here, because segmented campaigns get 14% more opens. Newsletters.

email 70

email Communication Effective Fundraising 70

Amy Sample Ward

MAY 17, 2011

Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates. View more presentations from Amy Sample Ward. Highlights.

email 169

email Marketing Nebraska Omaha 169

The Modern Nonprofit

APRIL 18, 2023

This may include email , direct mail, social media , phone calls, or in-person events. On the other hand, if a segment prefers direct mail, ensure you include them in your mailing list for physical newsletters and updates. Track key performance indicators (KPIs) such as donor acquisition, retention, and average gift size.

Guide 52

Guide Donor Fundraising Social Media 52

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. which included a new privacy feature called App Tracking Transparency. Fewer return visitors. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Get Fully Funded

JULY 4, 2022

your spring campaign that you thought would bring in $5,000 only brings in $1,200…. …or Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. When your email marketing campaign flops, you can easily look up analytics. Email Marketing .

Method 75

Method Fundraising Social Media Calendar 75

Get Fully Funded

JUNE 1, 2021

Also, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities. Once you are approved, you’ll be ready to launch your campaign.

Facebook 124

Facebook Game Fundraising Campaign 124

Get Fully Funded

APRIL 20, 2021

Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Nor should you.

Virtual 116

Virtual Work Calendar Nonprofit 116

Bloomerang

FEBRUARY 28, 2023

Track relationships between donors and the family representative. Jude Children’s Research Hospital memorial donations page offers options for making an online memorial donation, sending a mail-in donation, or setting up a tribute fund in memory of someone. Customize letters with a personal note. Facilitate peer-to-peer fundraising.

Donation 108

Donation Management Tips Gift 108

Nonprofit Tech for Good

APRIL 18, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This website tracks what sites are the most popular in the world today. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. e-Newsletter.

Fun 236

Fun Resource Stats Wikipedia 236

Qgiv

APRIL 15, 2024

Include information about legacy giving in newsletters, on your website, and in direct mail or email campaigns. Track legacy gifts Establish a system so your legacy giving committee can track legacy giving gifts that have already been pledged.

Guide 52

Guide Giving Gift Donor 52

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 3) Involve. 4) Activate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

Achieve

APRIL 28, 2022

With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . Sending email campaigns. Keep track of your online donors. . You should track your donors’: Demographics.

Donor 59

Donor Tips Online Gift 59

Nonprofit Tech for Good

DECEMBER 13, 2010

Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Direct mail and e-newsletters are still the leaders.

Social Media 205

Social Media Conservancy Interview Media 205

OneCause

MARCH 14, 2023

At least two or three months prior to the event, invitations, social media campaigns, and other promotional material should be sent or scheduled. A well-designed direct mail piece sent to several local area codes or a radio or tv slot can also be great methods, depending on the budget allocated to the event.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

AUGUST 24, 2011

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This website tracks what sites are the most popular in the world today. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles.

Fun 276

Fun Resource Audio Stats 276