CauseVox

JULY 26, 2023

In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. In this 60-minute live webinar, you’ll learn: The significance of mobile optimization and how it impacts peer-to-peer fundraising campaigns.

Relationship 80

Relationship Gift Program Build 80

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data.

Campaign 113

Campaign Fundraising Adobe Test 113

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 68

Campaign Build Pledge Phase 68

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

Action 292

Action Fundraising Nonprofit Gift 292

Neon CRM

NOVEMBER 15, 2023

As you plan your direct mail donor acquisition campaign, keep the following tips in mind. After you’ve thanked them for what their previous gifts have allowed your organization to accomplish, convey how important ongoing support is and why. Tell stories in your direct mail campaign.

Mail 52

Mail Campaign Donor Tips 52

Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices.

Campaign 98

Campaign Ideas Giving Tips 98

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

Practice 339

Practice Online Fundraising Nonprofit 339

Top Nonprofits

OCTOBER 18, 2021

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth.

Gift 52

Gift Volunteer Campaign Phase 52

EveryAction

NOVEMBER 9, 2022

From there you can create two versions of your appeal: 1) thanking active donors for their previous contributions and asking for a final end-of-year gift to maximize their support, and 2) reminding lapsed donors about your organization’s important work while also letting them know they still have time to make a donation.

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. 9) Gift fundraising. You could even use their gifts in auctions.

Method 353

Method Fundraising Virtual Nonprofit 353

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The average website gift was also higher than the average email gift.

Action 52

Action Campaign Trend Tips 52

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Testing your initial plans through stakeholder interviews.

Audience 83

Audience Campaign Phase Virtual 83

M+R

MARCH 14, 2024

Competition can be fierce for inbox space and attention during Giving Tuesday and End of Year — typical tentpole campaigns for direct response fundraising programs. Launching a Giving Day can help build a strong, banner campaign, any time of year. The multichannel aspects of the campaign weren’t as strong as they could be.

Giving 95

Giving Museum New York City Boston 95

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. Keep them out of it for now (we can always test that later.) Package codes will determine the segment and where in the A/B test they fall—see more in step three, below. Test one thing at a time.

Data 94

Data Giving Work Test 94

NTEN

SEPTEMBER 22, 2011

But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line. First, we used earlier campaigns to build momentum. First, we used earlier campaigns to build momentum. In 2010, we started preparing months in advance for end-of-year fundraising.

Case Study 75

Case Study Test America Studies 75

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 89

Campaign Video Project Process 89

Candid

AUGUST 18, 2021

Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Flag opportunities for mid-level, major, and planned gifts to help guide your stewardship strategies and better allocate your development team’s resources. How Nonprofits Use AI.

Course 130

Course Fundraising Analysis Mail 130

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Keep it tight.

Campaign 88

Campaign Calendar Mail Contact 88

Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

Facebook 236

Facebook Fundraising ROI Virginia 236

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. 10 steps to plan a successful year-end giving campaign. 10 steps to plan a successful year-end giving campaign.

Guide 109

Guide Giving Nonprofit Metrics 109

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. Show how gifts further the outcomes step-by-step. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

MARCH 22, 2023

A pledge drive is a fundraising campaign where donors promise a gift amount to your organization based on a goal set by you or your participants. For your organization to host a pledge drive, there are a few steps you should take to plan and execute your campaign. There are two types of pledges: flat or variable.

Pledge 98

Pledge Hosting Guide Offline 98

sgEngage

MAY 27, 2021

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. You can adjust your future campaign strategy based on this information to craft tailored messages to those groups. You can start testing your outreach plans. .

Giving 119

Giving Retention Metrics Demographics 119

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Neon CRM

NOVEMBER 14, 2023

And how does their impact compare to those of one-time donations and gifts from major donors? Don’t get us wrong: One-time donations and major gifts should both play big roles in your organization’s fundraising. monthly, quarterly, annually) and the start date for recurring gifts. Then test it again. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Nonprofit Tech for Good

JULY 1, 2020

In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective. Social media makes participating in campaigns easy and fun. COVID-19 obviously changed this dynamic.

Social Media 325

Social Media Support Media Social 325

Bloomerang

NOVEMBER 6, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . Here’s how you can figure out some of those variables: Test for them. He’s worried we may not reach the goal; I’m worried we may exceed it.

Goal 126

Goal Share Donation Fundraising 126

Candid

JUNE 28, 2022

This will help you build strong, genuine supporter relationships that stand the test of time. . Engage with donors after they make a gift by: . Thanking them quickly for their gifts. Send an automated thank you email and donation confirmation to assure donors that you received their gift. The donor retention formula.

Donor 111

Donor Retention Rate Database 111

Bloomerang

AUGUST 16, 2021

How many donors currently make gifts below that average? What kind of Gift Chart represents your current distribution of donors, and how many donors do you need at each level to meet your goals? . Number of donors who increased their gift. Numbers of donors who transitioned to a major gift level. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. Start testing your outreach plans. Your social media pages.

Demographics 74

Demographics Retention Donor Research 74

Bloomerang

OCTOBER 13, 2023

Compliance and trust : Including key information or incentives in the subject line, such as a challenge or matching gift, a deadline (for GivingTuesday that deadline is midnight on Nov. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns.

Rate 100

Rate email Attention Open 100

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Your real test lies in converting these opens into donations. Looking for inspiration?

email 69

email Storytelling Newsletter Nonprofit 69

M+R

DECEMBER 13, 2022

Testing changes to your donation form to improve conversion rates. Small changes in the look and functionality of your donation page can have a big difference in the number of visitors who ultimately complete a gift. Maybe you want to ask them to make a monthly gift after they’ve made their first one-time donation.

Fundraising 82

Fundraising America United States Track 82

BoardAssist

JANUARY 30, 2018

One of the many ways that BoardAssist placements make an impact on the boards they join is by spearheading the fundraising campaign of the nonprofit boards they join. And that running a fundraising campaign is all about strategy and management – not just working your rolodex. Step 1: Do you have a PLAN in place?

Campaign 40

Campaign Fundraising Articulate Indianapolis 40

Bloomerang

SEPTEMBER 27, 2021

Planning your Giving Tuesday campaign. Talk to your donors and try to secure a matching gift for the Giving Tuesday campaign. This is also the time to identify your campaign ambassadors, whether they’re board members, donors, celebrities, etc. Plan your matching gift announcements and/or special rewards (i.e.

Sample 103

Sample Giving Social Media Gift 103

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. That’s because donors can send in gifts as quickly as possible when they feel inspired to help.

Mobile 56

Mobile Guide Giving Fundraising 56