The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. If the pitch isn’t exactly perfect, you risk failing to connect – which translates into subpar capital campaigns. This is especially true when engaging prospective donors who are new to your cause. 3 – Volunteers Want to See Your People Succeed.

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Volunteer Donor Storytelling Linkedin 189

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

sgEngage

SEPTEMBER 27, 2023

Without it, your efforts to cultivate and steward donors won’t go very far. A trusting relationship with donors contains shared perceptions and values, openness, transparency, and a willingness to grow the connection. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional.

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Retention Donor Build Strategy 89

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test.

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Communication Practice Program Instruction 130

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start.

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Action Fundraising Nonprofit Gift 280

Achieve

JUNE 8, 2023

It might be time for a capital campaign. Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. What are the key pitfalls to avoid when planning a capital campaign , especially if it’s your organization’s first?

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Campaign Phase Gift Studies 52

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? In no time at all, you’ll have a loyal donor pool you can count on year-round!

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Retention Rate Donor Campaign 52

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . The donor retention formula. Segmenting donors.

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Donor Retention Rate Database 111

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors. It requires having the right data and acting on it.

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Campaign Fundraising Adobe Test 113

EveryAction

NOVEMBER 9, 2022

From there you can create two versions of your appeal: 1) thanking active donors for their previous contributions and asking for a final end-of-year gift to maximize their support, and 2) reminding lapsed donors about your organization’s important work while also letting them know they still have time to make a donation.

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Gift Consultant Audience email 207

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. We can’t just wish mission-driven donors out of thin air. You have heaps of data.

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Donor Social Media Websites Content 89

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Campaign Build Pledge Phase 68

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Pamela Grow

NOVEMBER 13, 2023

But along with fundraising comes the responsibility of engaging donors. After all, your fundraising efforts won’t be successful if you don’t turn community members, social media followers, and website visitors into donors. Only ask for the most important information, such as the donor’s name and email address. Let’s get started!

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Donor Giving Online Gift 52

Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices.

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Campaign Ideas Giving Tips 98

Allegiance Group

JUNE 4, 2024

They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. What metrics are important when viewing campaign results?

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Metrics Track Data Question 52

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This makes it easier for your donors to choose how much to give to your nonprofit.

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Donation Donor Gift Nonprofit 74

sgEngage

NOVEMBER 20, 2023

We aren’t tempted by the glamour and glitz of major gifts , the gold-lettered names on a wall or building. No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Do your monthly donors expect your newsletter? Keep them out of it for now (we can always test that later.)

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Data Giving Work Test 100

Kindful

SEPTEMBER 16, 2021

There is no doubt that you’ve worked hard on new donor acquisition for your organization. The good news is that there are two things you can do to help the donors you’ve acquired become long-term givers and shorten the time it takes to make up the investment of acquiring them. Understanding what donors want and expect.

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Donor Gift Proposal Tag 73

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

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Communication Donor Data Guide 98

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

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Donor Mail Retention History 52

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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Mail Donor Strategy Files 52

DNL OmniMedia

MAY 25, 2023

The donor journey is a lengthy process, ending with a donation, joining a membership program, volunteering, or getting involved in some other way before restarting again. The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit.

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Relationship Build Donor Strategy 52

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. Imagine if you could tap into the networks of all of your donors.

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Method Fundraising Virtual Nonprofit 353

Top Nonprofits

OCTOBER 18, 2021

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth.

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Gift Volunteer Campaign Phase 52

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Here are a few ideas as you begin preparations: Engage with your existing prospects and donors BEFORE November. Donor Acquisition. Paid Media.

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Action Campaign Trend Tips 52

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Launching a Giving Day can help build a strong, banner campaign, any time of year.

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Giving Museum New York City Boston 96

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Relationship Donor Build Tips 99

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

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Donation Donor Giving Demographics 52

CauseVox

JUNE 3, 2024

You can change the link of this button to a current campaign page, or a standard, always-on donation page. Convert more donors with your donate button by including all the essentials outlined in this article. You can run your donation page through Google Search Console to test it!

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Raise Websites Mobile Donation 66

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Data analysis for planning campaigns is the perfect example. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Analysis Mail 130

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Testing your initial plans through stakeholder interviews.

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Audience Campaign Phase Virtual 83

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts. In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign.

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Guide Giving Nonprofit Metrics 114

sgEngage

OCTOBER 17, 2023

Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Scrub your data so it’s extra squeaky clean for your campaign! The same goes for employer matching gift programs.

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Fundraising Donor Celebrate Chicago 109

Pamela Grow

SEPTEMBER 20, 2023

To avoid this issue from happening, you need a strong web design that immediately demonstrates that your organization is credible and deserving of donor support. When your website highlights all of the impactful work you’re doing and creates a positive user experience, you’ll be more likely to convert visitors into donors. Let’s begin.

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Websites Donor Strategy Demonstration 52

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. Start testing your outreach plans.

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Demographics Retention Donor Research 77