Benchmark Mail Tools Track 
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Read time: 8 minutes. Apple MPP, a.k.a.
M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Looking for benchmarks? We’ve got some Benchmarks.
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Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
M+R
JUNE 10, 2021
From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. What’s happening? Who does it affect? on iPhone, 9.6%
Bloomerang
AUGUST 16, 2021
If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.
Bloomerang
MARCH 27, 2024
With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success.
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