Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

email 333

email Marketing Data Digital 333

Bloomerang

MARCH 27, 2024

Your organization needs to reach its fundraising goals, so use an innovation mindset to start small with new initiatives, track outcomes, and to use agility to build off successes. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector.

Philanthropy 88

Philanthropy Strategy Fundraising Indiana 88

Neon CRM

NOVEMBER 17, 2023

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Just remember to hang a sign that lists your social tags nearby.

Strategy 98

Strategy Measure Social Media Metrics 98

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). You may end up at the end of the year having overspent on fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208

Raise Relationship Tips Fundraising 208

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.

email 169

email Marketing Nebraska Omaha 169

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page. It’s true that Web 2.0

Donation 229

Donation Practice Mail Newsletter 229

CauseVox

JUNE 7, 2022

For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.).

Money 64

Money Donor Tips Technique 64

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or sent them a handwritten card in the mail?

Report 87

Report Donor Database Template 87

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Practice 339

Practice Online Fundraising Nonprofit 339

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What are your tracking around open rates?

Rate 61

Rate Open Benchmark Mail 61

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Bloomerang

AUGUST 21, 2023

Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Many fundraisers do not set a specific goal for what they’re trying to achieve, or they set a goal but then don’t track their progress toward attaining it! Having a monetary goal is fundamental.

Action 75

Action Report Practice Fundraising 75

Everyaction

JULY 18, 2018

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. Where are the milestones in our history that best display our track record of success and/or history of serving our community? This is definitely an “ask” worth making! Sizing up your assets.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. The March of Dimes is an 85 year old organization with broad name recognition and a proven track record, but limited public understanding of the organization’s current work on maternal and infant health equity. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Promote text-to-give opportunities Spotlight your text-to-donate opportunities using your blog posts, social media posts, and even in your direct mail communications. Ability to reach new supporters.

Mobile 57

Mobile Guide Giving Fundraising 57

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Studies Social Media NTEN 28

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Would you be happy with a return of.30

email 212

email Profit Registration Review 212

DNL OmniMedia

DECEMBER 13, 2021

This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period. Internal operations management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

APRIL 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Connection Cafe

MAY 23, 2012

The next step is to keep track of changes to audience and audience behavior. One great way to keep track of these elements without getting bogged down in all of the data in a web analytics tool is to set goals around online Key Performance Indicators (KPIs). Mailing list signups. Percent of visits from your target geography.

Benchmark 42

Benchmark Metrics Analytics Track 42

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Check out these resources: 2017 Luminate Online Benchmark Report. And sustainer programs provide steady, reliable revenue for your organization.

Time 33

Time Fundraising Benchmark Trend 33

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" When people first join your list, hook them and engage them immediately.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

SEPTEMBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" » Friday Jul 14 2006 Best day to send an e-mail - is there a seasonality factor? com , Inc.

Mail 28

Mail Social Media Advocacy Case Study 28

Qgiv

DECEMBER 7, 2022

Instead, it spells out what you’re supposed to do and when you’re supposed to do it in order to stay on track and reach your fundraising goals. . While some objectives may require multiple years to achieve, it is important to set benchmarks and plan to achieve as many of your objectives as possible.

Develop 52

Develop Fundraising Fund Raise 52

Care2

MAY 2, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Join Care2 for Another Internet Advocacy Roundtable!

Track 28

Track Social Media Survey Advocacy 28

Achieve

MAY 19, 2022

This could involve email, direct mail, video, social media, and more. Build in a few safeguards to help your auction team stay on track, like holding a few (. meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. productive. !)

Tips 59

Tips Organization Charity Software 59

Get Fully Funded

MAY 16, 2022

Hopefully you’re tracking your appeals well enough to know this, but if not, get out your calculator and run a couple of reports.). There’s your benchmark for figuring out how YOUR monthly giving program is doing. Here’s a formula I learned from my friend Erica Waasdorp from A Direct Solution. Divide that amount by 3.

Donor 128

Donor Nonprofit Gift Missouri 128

Connection Cafe

JUNE 8, 2017

ca or for any mailing addresses residing inCanada. Track the date, time and method of their consent. Don’t send any future commercial messages at thistime unless they qualify under the implied consent exception (you will need to be very diligent in your tracking of consent status). Do you have a clear way to unsubscribe?

Spam 33

Spam Effective Law Canada 33