M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

Rate 122

Rate email Open Change 122

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

CauseVox

APRIL 6, 2023

We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Fundraising 75

Fundraising Benchmark Metrics Nonprofit 75

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

M+R

JUNE 5, 2023

Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well. Looking for benchmarks? We’ve got some Benchmarks. QA: make sure they’re value-aligned.

Conservancy 80

Conservancy Influence Mail Headline 80

sgEngage

JANUARY 16, 2024

P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Content with a visual element receives up to 94% more views. Tell a Powerful (and Personal) Story Humans are hardwired for narrative. Add images to every touchpoint.

Effective 74

Effective Tips Fundraising Blackbaud 74

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. This might look like: . those KPIs.

Fundraising 82

Fundraising America United States Track 82

Association Analytics

MAY 20, 2024

Content Sponsorship Oftentimes we need to step back, realize what we’re doing really well, and then figure out ways that we can monetize that, as in the case of the Virginia Association of Realtors. They then created a feeder program for professionals with 3-5 years of experience to prepare members for the certification track.

Associations 169

Associations Poll Industry Stream 169

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Basically the potential podcast listeners are there – if you have the right content. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

Content 45

Content Storytelling Marketing Chart 45

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

Mail 106

Mail Spam Rate email 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan? Why do we Need Nonprofit Content Marketing Research?

Benchmark 20

Benchmark Survey Content Marketing 20

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. A/B Test Email Content. How will iOS 15 impact email marketing? Use your UTMs.

email 104

email Marketing Test Mail 104

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison.

ROI 67

ROI Storytelling Measure Story 67

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Create Compelling Content. Think about the content your supporters want to read and what will have the most meaning for them. Set Achievable Goals.

Giving 112

Giving Tips Game Digital 112

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 88

Software Free Tools Adobe 88

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Investing the time and resources necessary not only to track but act on donor retention rates should be one of your organization’s top priorities.

Hype 52

Hype Research Marketing Benchmark 52

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.

email 169

email Marketing Nebraska Omaha 169

sgEngage

NOVEMBER 10, 2023

Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. This makes it easier to visualize and benchmark fundraising performance to identify opportunities for improvement. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofit Tech for Good

DECEMBER 8, 2021

They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Quarterly Impact Reports enhance your website, email, and social media content strategy. M+R Benchmarks Report. Quarterly Impact Reports can be used to inform and inspire your small and mid-size donors on a regular basis.

Trend 308

Trend Digital Marketing Fundraising 308

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Get people to engage with your content.

Metrics 64

Metrics Facebook Question Benchmark 64

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page. Difficulty marketing to new donors.

Fundraising 66

Fundraising Spam Database Social Media 66

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. of their total audience.

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. The best donation pages should be simple and clean, without extraneous content to distract from or crowd the donation form. Mobile is an increasingly valuable medium for nonprofits.

Mobile 61

Mobile Donation Rate Conversation 61

Connection Cafe

MAY 16, 2019

What benchmarks should you be tracking your performance against? Today Jocelyn Wright, Instructional Designer and Jenny Toledo, Instructor at Blackbaud University, join your host Roz Lemieux, Director of Blackbaud Labs, to talk about some of the highlights from the M+R Benchmarks Report and what they mean for your organization.

Social Media 21

Social Media Podcast Media Instructional Design 21

Forum One

SEPTEMBER 7, 2021

Website personalization is the process by which individualized, relevant, and targeted content is created to suit a user’s online experience. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. What elements will you be personalizing and where will they occur?

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

Surveys can help get data to form a baseline, benchmark, or inform strategy. Surveys can also provide useful data to track progress along the way. Jo Johnson from the London Symphony uses survey data to help track conversions from conversations on Facebook to ticket purchases at the box office.

Social Media 95

Social Media Analytics Tools Media 95

Forum One

JANUARY 19, 2023

Website personalization is the process by which individualized, relevant and targeted content is created to suit a user’s online experience. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. Donation pages should be simple and clean, without extraneous content to distract from or crowd the donation form. According to the recently released. Use an app for events and organizing.

Mobile 65

Mobile Technology Social Media Phone 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes.

Summary 94

Summary Social Media Measure Media 94

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses. 2) Educate.

Raise 208

Raise Relationship Tips Fundraising 208

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31