Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan? Why do we Need Nonprofit Content Marketing Research?

Benchmark 20

Benchmark Survey Content Marketing 20

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

Content 45

Content Storytelling Marketing Chart 45

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 86

Software Free Tools Adobe 86

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339

Practice Online Fundraising Nonprofit 339

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. With web traffic clearly trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Mobile is an increasingly valuable medium for nonprofits.

Mobile 61

Mobile Donation Rate Conversation 61

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. According to the recently released.

Mobile 65

Mobile Technology Social Media Phone 65

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Forum One

JANUARY 19, 2023

From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Website personalization is the process by which individualized, relevant and targeted content is created to suit a user’s online experience.

Websites 60

Websites Change Management Digital Government 60

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Website personalization is the process by which individualized, relevant, and targeted content is created to suit a user’s online experience.

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. The March of Dimes is an 85 year old organization with broad name recognition and a proven track record, but limited public understanding of the organization’s current work on maternal and infant health equity.

Colorado 46

Colorado Digital Audience Denver 46

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.”

Convio 31

Convio Benchmark Studies Social Media 31

Everyaction

JULY 18, 2018

Where are the milestones in our history that best display our track record of success and/or history of serving our community? This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. The public.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. (Online advertising, your email list, etc.). Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Care2

DECEMBER 16, 2013

BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. After spending a few years building a community, now nonprofits are experiencing a decrease in organic reach as Facebook changes its algorithm to focus on paid content.

Facebook 78

Facebook Donation Disaster Social Network 78

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history.

Benchmark 119

Benchmark Content Marketing Report 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks. Use a time out timer to help you track time spent and keep on track. Be your own filter.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To establish benchmarks for measuring success of our design efforts. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time.

Analytics 37

Analytics Design Research Process 37

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. For nonprofits, that tracking donations from social media engagement. I love the quote from KD Paine, "HITS=How Idiots Track Success." We know that.

Public 50

Public Metrics ROI Chapter 50

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: What advice do you have for nonprofits that are considering developing their own video content?

Video 28

Video Interview Social Media Online 28

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences.

International 89

International Strategy Search Structure 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks. Use a time out timer to help you track time spent and keep on track. Be your own filter.

Social Media 98

Social Media Media Tips Social 98

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. The research is based on brands with a large following, a vast array of visual content, and a significant budget for advertising. Post Content That Inspires Engagement.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

APRIL 29, 2011

If your traffic follows a weekly pattern with spikes or dips around weekends and you want to look at a longer timeframe, it might be easier to spot trends by graphing by week rather than day. What is a good benchmark? time on site – This tends to trend closely with pages/visit. It depends.

Analytics 54

Analytics Google Metrics Rate 54

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The best arent afraid to share brand, content and promotion with their supporters.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. To make the registration and payment process seamless, set up an online fundraising page on CauseVox to track who’s signed up and to rake in any additional donations.

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Here's what she shared: Basically we track all these different ways people respond to and share content (like blog posts).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

MARCH 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use heading tags in your content. Update your content regularly.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" If not, try editing your content to focus on the keywords that are important to you.

Social Media 31

Social Media Advocacy Case Study Online 31