Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 343

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Track your own data. Mastering online user experience and messaging.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Hopefully we will never repeat 2020. increase in email conversion rate.

Online 100

Online Fundraising Benchmark Adwords 100

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

Rate 122

Rate email Open Change 122

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Devon summarized the data in the above presentation. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle.

Metrics 112

Metrics Facebook People Measure 112

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 7) Never let good data go to waste.

Facebook 217

Facebook Raise Fundraising Audience 217

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

SEPTEMBER 3, 2021

While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now. Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers.

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email Marketing Test Mail 104

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Now, let’s dig deeper. Hold on, what is Apple MPP? Need a quick refresher?

Mail 107

Mail Spam Rate email 107

sgEngage

JANUARY 16, 2024

Professional fundraisers usually rely on data and collaborative planning to establish campaign fundraising goals. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Add images to every touchpoint.

Effective 78

Effective Tips Fundraising Blackbaud 78

sgEngage

NOVEMBER 10, 2023

This data is important for donors to access for tax purposes. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time. Donor management software consolidates these time-consuming processes to make it easier for organizations to utilize donor metrics.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

JULY 20, 2021

3 Data from our 2021 Industry Review shows that over $2.8 Q: One of the tips from Harvard Business Review 2 on how to set up programs for success is to set goals, collect data and examine change overtime. That survey established a critical baseline that we can use to benchmark our progress in the future.

Government 98

Government Social Blackbaud Companies 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Before you feel bad about your data note that these numbers are ONLY from devices that use the Apple Podcast app.

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Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right?

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. When your solutions are aligned, you can create a streamlined data entry process and seamlessly leverage data across platforms.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. .

Retention 148

Retention Donor Data Advice 148

Tech Soup

OCTOBER 31, 2011

Why does data matter to nonprofit organizations and what data matters? These questions and more were answered in a recent Twitter conversation on data and analytics. Collecting and analyzing data can seem like a time consuming and daunting task that takes away from an organization’s day-to-day work fulfilling its mission.

Analytics 65

Analytics Data Analysis Chart 65

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

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email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data? What’s your “sexy&# social media metric? Respond here.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again.

Results 97

Results Metrics Measure Associations 97

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. of their total audience.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). It's like measuring 'friendship'.

Metrics 50

Metrics Technorati Measure Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals. He is using a Google Spreadsheet to collect the data, although it is possible to leverage APIs. Do you benchmark your organization with peers in your sub-sector? But is that really true?

Social Media 94

Social Media Connecticut San Francisco Learning 94

Connection Cafe

JULY 22, 2013

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. What content on the website is most popular? Methodology.

Analytics 37

Analytics Design Research Process 37

Care2

FEBRUARY 17, 2015

We hope this research provides an initial benchmark that we can all learn from and build on together. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. Marketing Research Metrics Nonprofit Nonprofit Benchmark Studies Technology Trends'

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Collect this content from Day 1, and share through all your channels, as outlined above.

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Measure Impact Program San Francisco 50