M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.

Fundraising 98

Fundraising Gift Rate email 98

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Social Media 78

Social Media Raise Money Media 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

Measure 40

Measure Fundraising Benchmark Stats 40

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. This should help you keep you on track and your objectives achievable.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Review the content calendar for the next couple of days and draft, edit, and post content to the appropriate online channels.

Online 71

Online Tips Calendar Test 71

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Start by checking a sample of your own data. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Yep, only 2% said celebrities were motivating their actions!

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Having benchmarks from other similar organizations in your space is important and valuable. Need for way to track people's participation in social media and what it generated in other channels - how many signed up for the newsletter. Also thinking about the "life time" value of the email address or contact information.

Social Media 50

Social Media Reflection Media ROI 50

Amy Sample Ward

JUNE 13, 2011

." 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small.

email 48

email Campaign Test Benchmark 48

Care2

JULY 16, 2012

However, many organizations look to create an official policy to satisfy legal concerns, make senior leadership more comfortable, and to provide more in depth guidelines to staff who engage supporters and the public on social channels.

Report 78

Report Guidelines Ratio Policy 78

NTEN

MAY 29, 2009

2009 eNonprofit Benchmarks Study. Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel. Amy Sample Ward pointed to the epic Robot vs. Puppy battle , and Lin Hundt tipped us off to Kitten War. 2008 Nonprofit IT Staffing & Spending Report.

Map 36

Map Amazon NTEN Sample 36

Tech Soup

SEPTEMBER 4, 2014

The Internet, especially the mobile web, encourages rapid, distracted sampling of small bits of information from many sources. You can also share Instagram videos on Facebook, Twitter, and other channels. Benchmarks for nonprofit video and guide for creators. Our attention spans are growing remarkably shorter. Really short.

Audience 58

Audience Video Camera Library 58

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies. There was an emphasis on finding consistent or standardized quantitative benchmarks. Synthesis of grassroots organization to channel social change. Ann Wizer, XSProject Founder.

Social 88

Social Kiva Artist Sample 88

Connection Cafe

AUGUST 16, 2017

Provide participants with sample social media posts to make it easy for them to share information about your campaign through their social media channels. People love friendly competition, and industry benchmarks repeatedly show that team members raise more than individual fundraisers on average. Build camaraderie.

Practice 33

Practice Fundraising Sponsor Registration 33

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. The board topics with the most followers from this sample of seven early adopters include: Photography. This summary did take some time to generate the data , and to analyze — so wanted to limit the sample.

Benchmark 102

Benchmark Photography Ratio Stats 102

CauseVox

OCTOBER 11, 2021

Provide them with graphics, sample posts, press releases, email templates and more. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates. Excert from Fiver’s Toolkit.

Guide 73

Guide Giving Campaign Social Media 73

Classy

JUNE 24, 2021

To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. . Free Download: Sample Week of Nonprofit Social Media Content. Benchmarking Your Engagement Rate. Conversion Rate.

Social Media 122

Social Media Track Conversation Media 122

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Causes 48

Causes Facebook Social Media Advocacy 48

M+R

JANUARY 31, 2023

The playlist also looked different for different types of nonprofits — every single environmental group that reported data in our sample experienced a decrease in year-over-year overall revenue. We are currently arranging the playlist for our full 2023 Benchmarks Study, which will be released in April. Let’s dig in! You’re in luck!

Fundraising 108

Fundraising Gift Digital Trend 108

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

sgEngage

MAY 17, 2021

CASE has contributed to the dialog through a number of resources available to our members from our recent Currents cover story, “ Reckoning with the Past ,” to our extensive library collections of subject guides and samples related to renaming, how to talk about race, and other critical topics. The full picture is what is most helpful.

Education 55

Education Conversation Giving University 55

Get Fully Funded

AUGUST 1, 2022

Include your most popular social media channels at the bottom of your newsletter. ” Measuring success While there may be some national benchmarks for some of these numbers, the smartest thing you can do is measure against yourself. Social media links. What should be left out.

Newsletter 124

Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Good research starts with hypothesis generation.

Social Media 122

Social Media Analytics Data Media 122

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Nonprofit Tech for Good

FEBRUARY 8, 2021

Using past campaigns as a benchmark, we set our goal at $50,000. Below is a sample email I sent to our captains, complete with a template they could use to motivate and equip their team members. “Hi It was also important for us to set an overall fundraising goal for the campaign and a timeline for reaching that goal. Get social!

Goal 306

Goal Fundraising Help Africa 306

Bloomerang

NOVEMBER 13, 2021

So, if you’re going to have an overarching goal, such as improve health or improve the stability of families or anything that’s not considered a SMART criteria, you should be following up with objectives that state, “These are the benchmarks to know that we were successful.” Sample metrics. Ask “So what?”

Report 78

Report Measure Impact Process 78

Amy Sample Ward

MAY 6, 2012

Email is still a major component of organizational communication and a channel used by nonprofit supporters and donors; it is critical that it grows and develops to match the changing ways we use it and share messages. You can download them now for free.

Conference 197

Conference NTC Technology San Francisco 197

Bloomerang

SEPTEMBER 24, 2021

And by the end of your planning process, you should be able to have on paper and with stakeholders bought in on shared goals, strategies, benchmarks and timeline. I think benchmarks and timeline are really important. Another way to think about benchmarks is, how will you define success? Are communication channels clear?

Community 76

Community Video Slides Survey 76

Connection Cafe

APRIL 21, 2020

This will help you pinpoint and benchmark your current retention rates by fundraising stream, and average donation information. Consider these strategies: Identify the most effective channels for your audience. Give sample social media posts to help ambassadors quickly spread the word. Help with corporate sponsorship letters.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Check out some of his blogs from the conference , where he covers benchmarking data, donor ready patrons, and conversion rates. Connections. Have a listen.

Story 54

Story Nonprofit Social Media Content 54

Bloomerang

APRIL 2, 2021

My trusted sources, if you want to do a little bit more research anytime I cite a statistic, it’s always going to be from Pew Internet, M+R Benchmarks, Global Trends In Giving. So it’s once assumed that TikTok is just a channel for kids. Then we choose our amplifying channels. I’d share it on all the channels.

Social Media 77

Social Media Trend Video Marketing 77