Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 227

Facebook Raise Fundraising Audience 227

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. Ability to set default content, design pages, and clone campaigns. Consider using a tiered approach, by encouraging donors to meet certain fundraising benchmarks to qualify for incentives and prizes. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on.

Podcast 52

Podcast Measure Feeds Plugin 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Care2

SEPTEMBER 30, 2014

Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Also be sure that the content is edited for each channel since each one has its own unique tone and voice.

Studies 78

Studies Online Fundraising Nonprofit 78

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

Measure 98

Measure Social Media Media Social 98

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising'

email 77

email Fundraising Rate ROI 77

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. NTEN is also doing this flash poll to learn how nonprofits make sense of their own data.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Collect this content from Day 1, and share through all your channels, as outlined above.

Measure 50

Measure Impact Program San Francisco 50

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Provides value (relevant content; event reminders).

email 48

email Campaign Test Benchmark 48

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. And best of all, they're automated!

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

SEPTEMBER 6, 2017

What channels will you use to engage your donors? Once you understand what actions you want to drive on the day, set milestones and benchmarks for success. Create a detailed plan and schedule for all of your communication channels: Changing website banners. Re-sharing of supporter/influencer content. Determine your KPIs.

Campaign 48

Campaign Create Giving Org 48

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories.

Guide 73

Guide Giving Campaign Social Media 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

    Crimson goes behind summarizing whether what was said was negative or positive - they do a content summary on the brand, organization, or product.    Treating it like a customer channel.      Created an "advocacy" metric - positive opinion - negative opinion. 

Marketing 50

Marketing ROI Influence Metrics 50

Nonprofits Source

JANUARY 23, 2023

By amplifying content on Google Search, participating organizations can connect with motivated prospects searching for their causes online. The program is most helpful for organizations that have discussion-worthy causes and content centered around related topics that people are actively searching for online. Do Google Ad Grants work?

Grant 52

Grant Google Management Guide 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. First, let me offer this disclaimer. The seven organizations include: Grist.

Benchmark 102

Benchmark Photography Ratio Stats 102

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. The 4 Primary Donor Communications Channels There are several different ways you can communicate with your donors. The more you understand each communication channel you’re using to engage your donors, the more effective your messaging will be.

Donor 52

Donor Management Guide Retention 52

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 93

Ideas Guide Online Fundraising 93

Bloomerang

JULY 19, 2021

Mastering relevant content marketing. Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. Of course not!

Digital 93

Digital Marketing Fundraising Strategy 93

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start thinking about the tone of voice of your content. And then use these words to craft your tone of voice. Branding isn’t only visual.

Communication 273

Communication Online Storytelling Voice 273

Nonprofit Tech for Good

FEBRUARY 23, 2017

After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. Your tone of voice should then become the context upon which all content is created and distributed. And then use those words to craft your tone of voice.

Communication 237

Communication Online Storytelling Voice 237