sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 97

Online Fundraising Benchmark Adwords 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

Rate 122

Rate email Open Change 122

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead.

Benefit 64

Benefit Marketing Change Time 64

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Click-through rate (what content got people to click through?). Overall online revenue (versus other non-digital channels). Total revenue by channel.

Metrics 74

Metrics Digital Strategy Rate 74

The Storytelling Non-profit

JANUARY 24, 2022

Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. Like a week or a series of posts where you did not use story-based content.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

JULY 8, 2014

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. Russell’s role in projects ranges from new business development to content strategy to photography and video creation. .

Problem 38

Problem Content Strategy Calendar 38

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). Engagement with content. Next, specify exactly how you will achieve the goal (e.g.,

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 2) Cross-promote via multiple channels. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221

Facebook Raise Fundraising Audience 221

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 37

Content Communication Marketing Strategy 37

CauseVox

APRIL 13, 2022

Ability to set default content, design pages, and clone campaigns. Consider using a tiered approach, by encouraging donors to meet certain fundraising benchmarks to qualify for incentives and prizes. Here’s a brief checklist of features to look for: Personal and team fundraising pages that are simple and easy to set up.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

NetWits

JUNE 19, 2012

Relevant content. Multi-channel components. They focus on delivering relevant content based on subscriber interests, preferences and actions. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Calls to action.

email 150

email Test Conference Benchmark 150

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on.

Podcast 52

Podcast Measure Feeds Plugin 52

AFP Blog

JANUARY 14, 2015

Top 2015 Nonprofit Content Marketing Challenges Are Budget and Buy-In : "One of the top takeaways from the CMI’s report, entitled “2015 Nonprofit Content Marketing: Benchmarks, Budgets, and Trends—North America,” is that 23 percent of nonprofits have documented content strategies in place.

North America 20

North America Content Challenge Marketing 20

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NTEN

AUGUST 5, 2014

Channels such as social media can really help with this. Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience.

Communication 94

Communication email Marketing Reflection 94

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 30

Content Communication Marketing Strategy 30

Forum One

MAY 11, 2021

Start by establishing clear and defined benchmarks on what success looks like for your organization to help manage expectations. Content Management Systems (CMS). It allows you to create, edit, and manage content quickly and efficiently while acting as a central hub for all other channels.

Tools 53

Tools Tips Integration Evaluation 53

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

NetWits

MAY 19, 2011

You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses. Utilize naming opportunities to recognize above described benchmarks. And finally, thank everyone (often) – In emails, on websites, through social media channels, in person, and at the event.

Raise 208

Raise Relationship Tips Fundraising 208

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Get people to engage with your content.

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Top feature: Slack’s foundational feature is channels.

Software 88

Software Free Tools Adobe 88

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. (Online advertising, your email list, etc.). Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Care2

SEPTEMBER 30, 2014

Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Also be sure that the content is edited for each channel since each one has its own unique tone and voice.

Studies 78

Studies Online Fundraising Nonprofit 78

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. How do you measure the your organization’s influence in social channels ? Other than benchmarking against yourself over time, are there sub-sector averages that we can look at?

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. A total of 217 people joined the Facebook page.

Social Media 129

Social Media Online Learning Fundraising 129

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Provides value (relevant content; event reminders).

email 48

email Campaign Test Benchmark 48