Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Set a time period for the test. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. 550 +36% 162,288 +282% X (Twitter) 141,815 -2% 472 -73% N/A N/A Youtube 10,657 +24% 357 +52% 621,579 +184% TikTok 1,853 +437% 658 +30% 221,994 +526% *Engagement includes reactions, comments, and shares. X (Twitter) is not doing so hot.

Social Media 52

Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. And, if you don’t bother to look at your data, get insights, and make changes – you are wasting your time. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach.

Audience 107

Audience Social Media Content Media 107

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For example, shortly after Elon Musk’s acquisition of Twitter, the company’s entire accessibility staff was laid off.

Social Media 92

Social Media Media Strategy Social 92

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. What are your bounce rates, time spent on site, etc? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

Social Media 119

Social Media Channel Difference Media 119

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. Make your blog the place where you produce original content that’s tailored to your audience. Once your blog is in place you could choose to spend time on Flickr, YouTube, MySpace, LinkedIn, etc, but why waste time on every site out there when you can optimize your time.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S.

Guide 108

Guide Giving Nonprofit Metrics 108

Greater Giving

MAY 25, 2022

Hosting and marketing a successful event can require a significant investment of time and resources. Prepare ahead of time. Prepare ahead of time. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit. These recommendations include: 1. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

Bloomerang

MAY 31, 2022

Meticulous donor stewardship allows you to turn one-time donors into ongoing, sometimes lifetime, supporters of your mission. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated , and overwhelming, but I came away a couple of ways to think about the changes in terms of privacy. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot. This story is about how we measured our results, and what conclusions we drew from the metrics. This story is about how we measured our results, and what conclusions we drew from the metrics. Unusually, traffic from Twitter was also above average.

Time 97

Time Cambodia Reddit Facebook 97

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Are they paid, full-time, part-time?

United States 246

United States Social Media Interview Examples 246

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Once you’ve created a strong company page and profile, it’s time to start posting content. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform.

Linkedin 52

Linkedin Social Media Practice Media 52

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 353

Fundraising Mail Law Donation 353

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. By taking the time to understand objectives, you can better plan and build your event around reaching that end. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?”

Attitude 97

Attitude Social Media Measure San Francisco 97

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. As for the deadlines, you can return to that point at the very end when you write down all the points and can realistically forecast the time you may need to achieve each goal. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Qgiv

AUGUST 21, 2023

It’s that time of year to start your 2023 GivingTuesday prep! Preparing your emails ahead of time will allow you to schedule out your GivingTuesday email campaign in advance. Different platforms have unique audiences and trends for you to use to your advantage.

Template 98

Template Retention Stream Social Media 98

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor.

Social Media 225

Social Media Media Avatar Organization 225

Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Metrics Template. Defining Community. Engaging Community.

Social Media 178

Social Media Public Media Community 178

Whole Whale

NOVEMBER 10, 2021

Of that time, roughly 88% of is spent on apps according to eMarketer reports. But while it may seem tempting to toss your organization’s own time and money into that pool, what does it mean to build an app? 77% of this time is spent on apps (Comscore 2017). People spend 2.5 hours a day on their devices (Comscore 2017).

Mobile 96

Mobile Build Benchmark Rate 96

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Running a hybrid event on third-party software might prove to be difficult. Facilitate attendee engagement.

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

Analysis 50

Analysis Twitter Social Network Network 50

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience. Do You Provide Any Analytics, Insight, Or Metrics?

Virtual 94

Virtual Platform Question Broadcast 94

AFP Blog

MAY 9, 2016

Facebook, Twitter play different roles in connecting mobile readers to news | Pew Research Center : "Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content, according to a new Pew Research Center analysis of audience behavior metrics from 30 news sites. (..)

Roles 20

Roles News Research Mobile 20

Whole Whale

SEPTEMBER 8, 2023

You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. And they would concentrate their spending to air these infomercials during high-viewership primetime slots when maximum numbers of their target audience are watching. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It’s obvious to anyone who spends time online that video is taking over the internet. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. Make this an everyday habit so that you become the master storyteller of the insights within your reports and help a broad audience understand complex data. Twitter Blue is one of the first major social media subscription models that has emerged within the last year.

Social Media 52

Social Media Trend Storyboard Montana 52

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter. Nearly all brands have a social presence, and libraries are no different.

Library 80

Library Social Media Media Social 80

AccelEvents

JULY 21, 2021

This leading virtual meeting and event marketing platform has redefined how brands connect with audiences. . Apart from achieving several success metrics, their two-day conference generated more than 6,500 registrations, 2,500 attendees, 900 leads, and 160 new membership sign-ups. . Primary features include: . Book a free demo today!

Platform 93

Platform Virtual Stream Hosting 93