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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT. Data helps us make decisions.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas.

professionals

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!